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Using Marketing Promotions to Build Business

Marketing promotions today can seem overwhelming and nebulous, but there is a way to use promotions to effectively build business. On today’s Marketing Minute segment of Atlanta Real Estate Forum Radio, co-hosts Carol Morgan and Todd Schnick discuss how to get the most out of marketing promotions. Morgan explains that to be successful, a marketing promotion needs to be “all-encompassing” across[...]

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Harness the Power of Search Engine Optimization

Search Engine Optimization (SEO) can sound to the most like a nebulous but necessary chore that nobody really understands. Today, Marketing RELEVANCE managing partners Mitch Levinson and Carol Morgan join Todd Schnick on the mRELEVANCE Marketing Minute of Atlanta Real Estate Forum Radio to explain what SEO is and how businesses can harness its power. Levinson says SEO is a “very[...]

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Responsive Websites Are a Company’s Online Front Door

It seems like every day, a hot, new app or a fancy, fresh social media platform is released. These shiny, newfangled tools tempt plenty of companies away from their strategic marketing plan, away from the importance of  well-designed, responsive websites. On today’s mRELEVANCE Marketing Minute segment on Atlanta Real Estate Forum Radio, host Todd Schnick is joined by mRELEVANCE managing partners Carol[...]

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Marketing to Millennials

When it comes to building a marketing plan, it helps to understand generational differences that may shape messages that land like a bull’s eye within their intended targets.  In today’s Marketing Minute segment of Atlanta Real Estate Forum Radio, co-hosts Carol Morgan and Todd Schnick talk to a real, live Millennial, mRELEVANCE Account Manager Mandy Holm, about the challenges brands[...]

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Facebook Messenger: Today’s Communication Tool

On this week’s mRELEVANCE Marketing Minute segment of Atlanta Real Estate Forum Radio, co-hosts Carol Morgan and Todd Schnick discuss using Facebook Messenger as a marketing tool. Similar to texting, but what makes Facebook Messenger different is the ability to run off wireless internet instead of using data on a phone service plan. Users can call, message and even video chat[...]