On this week’s Marketing Minute segment of Atlanta Real Estate Forum Radio, co-hosts Carol Morgan and Todd Schnick discuss the advantages of using LinkedIn as a marketing tool within the professional setting.

LinkedIn continues to grow and serve as a professional social media tool with 380 million members – half of which are more likely to buy from a company that they engage with on the site.

Both individuals and businesses can benefit from integrating LinkedIn to their social media strategy, especially if you are already creating shareable content with a blog. Once content is shared on the business site, employees and friends of the company have the ability to share that post to their followers and extend the reach of that post.

Of social media channels, LinkedIn is considered the more professional outlet with the ability to post resumes, biographies and more. Morgan explains how she uses it for its contact capabilities – if a colleague has a new email address or job, or if the person was someone met in passing where direct information was not exchanged, LinkedIn is an excellent forum to find and make new connections within industries.

Additionally, LinkedIn is an excellent research tool when it comes to personal discovery. Whether an employer is looking to find out more about an applicant, such as job history or mutual connections, or simply looking to add more connections to their circle, LinkedIn makes that possible. It helps that LinkedIn offers a mobile-friendly app, making it even easier to find connections on-the-go.

When you are ready to incorporate LinkedIn and take your social media marketing to the next level, contact  770-383-3360.


Atlanta Real Estate Forum Radio’s “Marketing Minute” segments air on Wednesdays. The segments highlight the latest marketing strategies and tactics, from branding and social media to the latest technology and tools, all to help sharpen your business’ approach to marketing and public relations and to drive your message. If you have a topic you would like covered on Marketing Minutes, or want to learn more about using a topic as a marketing advantage for business, contact 770-383-3360. Please download and subscribe to all of the Atlanta Real Estate Forum Radio podcasts on iTunes and if you like this week’s show, be sure to rate it.


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