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    On this week’s mRELEVANCE Marketing Minute segment of Atlanta Real Estate Forum Radio, co-hosts Carol Morgan and Todd Schnick discuss using Facebook Messenger as a marketing tool.

    Similar to texting, but what makes Facebook Messenger different is the ability to run off wireless internet instead of using data on a phone service plan. Users can call, message and even video chat all within the app – an excellent tool to utilize when traveling internationally when internationally calling is not a part of your phone plan. Simply connect to wireless internet and you can make calls and send messages. Users can also integrate Drop Boxes within Messenger, send or request money or share locations.

    The platform is also expanding as both a business tool and a social tool by integrating the ability to take a live photo and edit it with text, stickers and free-style writing/drawing overlays.

    Schnick explains that he uses the tool for Customer Relationship Management (CRM) and now labels the best way to reach specific clients, whether that is via email, text, phone call or Facebook Messenger. According to Schnick, texts and calls may go ignored or unanswered, but many people will actually respond via Facebook Messenger.

    To learn more about the available functions in Facebook Messenger, listen to the above episode. For more information, contact Marketing RELEVANCE at MarketingRELEVANCE.com or 770-383-3360.


    Atlanta Real Estate Forum Radio’s “Marketing Minute” segments air on Wednesdays and is sponsored by Marketing RELEVANCE. The segments highlight the latest marketing strategies and tactics, from branding and social media to the latest technology and tools, all to help sharpen your business’ approach to marketing and public relations and to drive your message. If you have a topic you would like covered on Marketing Minutes, or want to learn more about using a topic as a marketing advantage for business, contact mRELEVANCE at 770-383-3360. Please download and subscribe to all of the Atlanta Real Estate Forum Radio podcasts on iTunes and if you like this week’s show, be sure to rate it.


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