Milesbrand, an award-winning Denver-based branding and marketing agency specializing in the new home industry, welcomes Jenna Capobianco as its new Chief Creative Officer. Capobianco brings over two decades of creative leadership to the role, where she will head up the firm’s creative department and team. “Jenna’s proven ability to craft compelling brand stories and drive impactful marketing campaigns makes her an[...]
In the increasingly competitive and dynamic environment of real estate development and home building, SRP Lending emphasizes the renewed importance of the 4 Ps of marketing as key marketing tactics. Understanding and leveraging these core aspects helps builders to stand out and succeed. From fluctuating consumer preferences to economic uncertainties, homebuilders face a myriad of challenges, further emphasizing the need for[...]
Denim Marketing's president and Founder, Carol Morgan, will once again speak at the International Builders’ Show (IBS 2025) in February. Joined by other industry leaders for two-panel discussions on marketing, Morgan will share her expertise in building an impactful brand in the home building industry and what home builder marketing experts really want builders to do with their marketing. Additionally, Morgan will[...]
Real estate is one of the most profitable businesses you can engage in. Properties tend to go up in value consistently, meaning you’ll enjoy a good level of security of returns. Unlike other investments, this one doesn’t fluctuate based on market performance. In many countries, investing in real estate will also give you tax advantages. But one thing you’ll have[...]
Being a real estate agent is like hosting a nonstop open house—you're not just selling homes; you're selling dreams, lifestyles, and curb appeal. But how do you make your listings stand out when every other agent in town is also fighting for attention? Enter design templates, the ultimate hack for looking professional, polished, and downright amazing without blowing hours on[...]
Celebrating Excellence: Five Silver OBIE Awards At Epcon Communities, we pride ourselves on creating exceptional living experiences that blend quality craftsmanship with innovative design. We are thrilled to announce that our Epcon Communities Atlanta and Epcon Corporate Marketing teams earned five prestigious silver OBIE Awards at the 2024 OBIE Awards, hosted by the Greater Atlanta Home Builders Association (HBA). This is[...]
Laura Thomson with David Weekley Homes won the Online Specialist of the Year Award at the 44th Annual OBIE Awards celebration. Presented by the Atlanta Sales and Marketing Council (SMC) on behalf of the Greater Atlanta Home Builders Association (HBA), the coveted awards recognize the incredible talent in the metro Atlanta new home construction industry. Dedicated, customer-focused, and results-driven, she is[...]
Congratulations to Whitney Fitzgerald with DRB Homes for winning Marketing Director of the Year at the 44th Annual OBIE Awards! A prestigious award, the OBIE Awards are presented by the Atlanta Sales and Marketing Council (SMC) for the Greater Atlanta Home Builders Association (HBA). Having been instrumental in leading the company’s marketing efforts for the past eight years, she has successfully assisted with[...]
Property photography is evolving rapidly, and staying ahead of trends is crucial for making your listings stand out. As we move into 2025, buyers have specific expectations that can make or break their interest in a property. From immersive virtual tours to the environmental appeal of sustainable homes, understanding these preferences can significantly boost your chances of closing deals. In this[...]
Kimberly Mackey, sales and marketing management consultant and trainer at New Homes Solutions Consulting, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Mackey discusses working with home builders, Realtors and brokers across the country to develop better procedures and practices that translate into predictable cash flow. New Homes Solutions Consulting primarily offers[...]