Sloomoo Institute Atlanta

Sloomoo Institute brings the joy of slime to Atlanta with the help of strategic counsel from terra alma to find the perfect space in Buckhead. Located in the Buckhead Triangle, the interactive, immersive experience opens on November 19, just before the holidays.

“terra alma creates places where people gather to socialize and be entertained and what better place to find a home for than Sloomoo Institute, where people of all ages discover the joy of multi-sensory play,” said Edie Weintraub, Founder and Chief Community Builder, terra alma.

Sloomoo Institute started as a pop-up in New York City in October 2019. Widely popular, the brand attracted 30,000 visitors per month, including A-list celeb fans like Christina Aguilera, the Bryant family, Drew Barrymore, Maya Hawke and Uma Thurman, Kerry Washington, Connie Britton, Neil Patrick Harris, Robert De Niro, Selena Gomez, Tracy Morgan, Busy Phillips, North and Chicago West, Jessica Alba, Eli Manning and others. Building on the popularity of its first location, Sloomoo is opening this month in Chicago and Atlanta.

“The space we’re in was the first space we saw. We knew it was ‘it’ immediately, and although we went on to look at a handful of others, we always came back to the monumental location Edie showed us first,” said Sloomoo Institute Co-Founder Karen Robinovitz. “She mentioned the potential on a call and had an intuitive sense that it was just right for us. It’s the dream spot. We are so excited to infuse it with Sloomoo.”

Sloomoo is a playful world featuring sophisticated, interactive spaces designed with a world-class architect shop, Method Design, and contemporary artists. The experience is meticulously thoughtful, bringing recreational architecture to new heights that highlight hand-crafted, artisanal slime and other tactile compounds. Dozens of slime textures, the most delicious scents, soothing ASMR (Autonomous Sensory Meridian Response), and wondrous delights live in a glossy setting to delight not just kids, but the kid in all of us.

Co-Founders Karen Robinovitz and Sara Schiller launched Sloomoo Institute to offer the magic of slime and sensory play to the world through in-person experiences and #satisfying slime products, which are sold in-store and online.

Sloomoo was inspired by the happiness Robinovitz experienced when playing with slime with a friend’s child. She and her co-founder, Sara, began brainstorming, and the rest is history. They still make slime every Sunday with Sara’s family. Karen is also an avid art lover, and along with Sara, she is on the Board of Advisors of the Brooklyn Museum.

About Sloomoo Institute Atlanta

Sloomoo Institute ATL is open as of 11/19/22 in Buckhead Triangle. Tickets start at $39, including an 8 oz slime from the DIY bar (retail value $18).

Sloomoo Institute immerses you in a transformative, slime and #satisfying-filled world via touch, sound, scent, and sight. Designed by renowned architects alongside contemporary artists to flow more like a gallery than a playground, the sophisticated space mixes science and magic. It includes experiences like a DIY Slime Bar to design your own slime (over 4M unique combinations), a glow-in-the-dark cove with interactive video installations, “Lake Sloomoo” (350+ gallons of slime to walk on), a Yayoi Kusama Obliteration Room-inspired slime wall, otherworldly CGI videos, relaxing ASMR audio experiences called “Synthesoothers,” and dozens of scented slime textures to explore. Every element of the experience was created to awaken your spirit with creative fun. Sloomoo Institute’s compound mix includes more than just slime – Kinetic Sand® and other “Sloomalgimations” can be found in the brand’s custom-made, sculptural vats that embellish the space. For information visit

About terra alma

Attractions, restaurateurs or retailers interested in spaces encouraging activation and community should reach out to terra alma via phone at 404-436-1045 or by visiting

terra alma is a woman-owned boutique real estate advisory focused on building community through thoughtful connectivity of local, emerging and inspiring brands. terra alma curates space for emerging retail and restaurant brands and advises owners and developers on growth and expansion. Scouting locations throughout the Southeast, terra alma focuses on adaptive reuse, main street development and mixed-use projects. For more information, call 404-436-1045 or visit

Find out more about how terra alma turns spaces into places by tuning into Edie Weintraub’s interview with Atlanta Real Estate Forum Radio: terra alma: Improving Environments, South End Norcross project

Photo credit for pics without people in them: Nathan Kraxberger for Sloomoo Institute

Other images: Sloomoo Institute

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