Geoffrey Deckelbaum with SRP Lending

Principal Geoffrey Deckelbaum with SRP Lending joins the Atlanta Real Estate Forum Radio podcast to share an overview of the private lending company. On the All About Real Estate segment, Deckelbaum sits down with host Carol Morgan to discuss how services offered by SRP Lending benefit home builders and ways for investors to get involved.

Local to Atlanta for almost 30 years and counting, Deckelbaum has worked in the real estate industry his entire life and has several years of experience in banking. Deckelbaum transitioned to private lending after the challenging times of the Great Recession and has never looked back!

Deckelbaum and his business partner Mike Ray founded SRP Lending in 2020, intending to provide financial solutions to real estate investors, builders and developers to help turn their dreams into a reality. Three years later, SRP Lending is a thriving company with new investors, established builders and everyone in between as their typical borrowers.

As a local company, SRP Lending offers direct contact and immediate support from its small team to builders and real estate investors to help effectively grow companies. The SRP Lending business model allows its borrowers to communicate more with the company’s decision-makers and owners.

Deckelbaum said, “We’re nimble, reactive and responsive! We can custom tailor every transaction to the borrower’s needs.”

Unlike corporate financial institutions, SRP Lending delivers opportunities for clients to acquire land, lots and projects at a much quicker pace, closing in just a matter of days and giving borrowers an advantage for a competitive offer.

Both Deckelbaum and his business partner have several years of real estate experience that also extends the residential realm. The duo offers impressive industry knowledge in addition to the lending aspect of the company while also understanding the importance of target identification and properly moving through the stages of planning, zoning and permitting.

Deckelbaum said, “We are more than just a lender. We also serve as a consultant and partner to our clients to make sure they are on the right path!”

Within a day or two of receiving an inquiry, the SRP Lending team will walk a project in order to fully understand the client’s vision. After touring the site and gaining information on plans and budgeting, Deckelbaum and his team can provide a service plan for the inquired project almost instantaneously.

Deckelbaum said, “We do what we say we are going to do!’

Tune into the full interview above to learn more about SRP Lending, or visit

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting


The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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