marketing homes for sale

The Art of Selling Your Home: Why Proper Marketing is Key

In today's real estate market, the notion that a house can sell itself is quickly becoming a myth, especially when it comes to the high-end segment. Despite the dreams that properties in prime locations with luxurious amenities will automatically attract buyers, the reality is far more complex. Effective marketing is a crucial element in the home selling process, distinguishing properties[...]

SRP Lending encourages home builders to construct smaller, high-quality homes

SRP Lending Advocates for Smaller, Quality Homes

In response to evolving homebuyer preferences, SRP Lending encourages home builders to construct smaller, high-quality homes. Recognizing a significant shift in the housing market, SRP Lending sees an opportunity for home builders to create residences that align with the desires of first-time buyers and the 55+ demographic, who increasingly favor 1,800 square feet or smaller homes. The National Association of Home[...]

Housing Market Opportunities for Gen Z

Housing Market Opportunities for Gen Z

Amidst the evolving dynamics of the real estate market, SRP Lending identifies significant housing market opportunities for Gen Z homebuyers, particularly in smaller cities with sustainable living spaces. This emerging group of young adults, known for their eco-conscious and digital-first approach, is reshaping the housing market landscape. As they enter the realm of homeownership, their preferences are distinct – leaning toward[...]

Loan Officer David Ray with SRP Lending

Meet David Ray: SRP Lending Loan Officer

Today, SRP Lending is shining the spotlight on David Ray, a key member of the company and a lifelong resident of metro Atlanta. With over 40 years of experience in residential construction and development, Ray's expertise is foundational to SRP Lending's thriving hard-money lending business. "David's dedication to the field of construction and home building has helped shape the landscape of[...]

Geoffrey Deckelbaum with SRP Lending

SRP Lending Shares Advantages of Private Lending

Principal Geoffrey Deckelbaum with SRP Lending joins the Atlanta Real Estate Forum Radio podcast to share an overview of the private lending company. On the All About Real Estate segment, Deckelbaum sits down with host Carol Morgan to discuss how services offered by SRP Lending benefit home builders and ways for investors to get involved. Local to Atlanta for almost 30 years and counting, Deckelbaum[...]

SRP Lending offers alternative lending options to home builders

SRP Lending Bridges the Credit Gap as Banks Tighten Lending to Home Builders

SRP Lending, a prominent private money lender, is stepping up to offer alternative lending options to home builders and contractors facing tightened credit due to ongoing bank tightening and bank failures. The National Association of Home Builders (NAHB) reports that nearly 60% of builders have faced difficulties obtaining loans for speculative construction due to bank failures this year. A significant portion[...]

SRP Lending

Meet the Team: SRP Lending’s Private Lending Manager Melissa Bannister

SRP Lending, a leading private money lending firm, is pleased to highlight its Private Lending Manager Melissa Bannister. In this role, Bannister utilizes her extensive experience and expertise in construction lending to bolster the company's robust portfolio and cultivate relationships with borrowers and attorneys. "Melissa is a consummate professional bringing more than three decades of experience in construction lending to our[...]