MarketNsight at IBS Vegas - President John Hunt to Speak at International Builders’ Show

Join John Hunt of MarketNsight at IBS! If you are attending the 2024 International Builders’ Show (IBS) in Las Vegas, make sure to add these MarketNsight presentations to your show planner. Principal and Chief Analyst John Hunt is speaking on several hot topics, including build-to-rent, narrow lots and micro product and housing’s 80/20 rule.

Hosted by the National Association of Home Builders (NAHB), IBS brings thousands of exhibits showcasing the latest and greatest in homebuilding tools and products, provides countless educational opportunities and offers networking occasions for all professionals connected to the industry.

Here is the full line-up of Hunt’s sessions:

Now’s the Time for Small & Mid-Sized Builders to Capitalize on Built-for-Rent

Tuesday, February 27 at 8:30 a.m. in West 318

Tuesday, February 27 at 4 p.m. in West 304 (encore presentation)

Hunt is joined by Mark Konter of Konter Homes and Lamar Smith of Smith Family Homes for this informative session. With housing inventory still at historical lows and interest rates high, the opportunity for small and mid-sized builders to participate in the built-for-rent (BFR) space has never been better. Dive into deal photos, plans and pricing strategies used by small to mid-size builders on how they successfully moved into BFR. See real-world examples of the entire BFR process from beginning to end so you can use it as a model. Discover data and methodology to choose the best projects, buy at the “right” price and take advantage of little-known financing sources. Attendees will leave fully armed and ready to capitalize on BFR, grow and diversify their portfolios and hedge against the uncertainty in the for-sale market.

Housing’s 80/20 Rule: Avoiding the Fatal Mistake of Ignoring Resale Competition

February 28th at 3 p.m. in Sales Central, West 311

Making new homes competitive against the resale market is critical since existing homes comprise 85% of all home sales nationwide. Housing’s 80/20 rule helps builders ensure their homes are priced right and will sell in a timely manner. Walk through multiple case studies to learn how to identify and compare resale and new home competition using the 80/20 rule to ensure success against the existing market. Watch a live demonstration using the built-in regression formula in spreadsheets to define the relationship between new and resale.

Trending Narrow Lots & Micro Products: How to Achieve Density That Lives Well

Thursday, February 29th at 8:30 a.m. in West 229

Changing demographics, buyer preferences and high prices are driving many buyers to look for smaller, more affordable options that still live well. Using examples of award-winning community designs and proven concepts from around the country, Chris Moore of DTJ Design and John Hunt talk about cutting-edge micro product. This session highlights the rise of small single-family houses and townhomes on super-narrow lots. Hear the data and psychology behind the trend, including who is buying and typical prices per square foot. See innovative site design solutions and flex space configurations to achieve greater density while maintaining a livable sense of place. And discover how to maintain a personal retreat, private outdoor space and a sense of community. With more affordable price points, these neighborhoods hit all the buttons for a growing number of Millennials and empty nesters, making this efficient use of space a win-win for builders and buyers alike.

Visit for complete details regarding 2024 IBS. Click here for information on John Hunt’s IBS sessions.

MarketNSight is focused on helping home builders and developers make intelligent decisions related to purchasing land and pricing product. Its groundbreaking Feasibility Matrix® systemizes the decision-making process and creates a one-stop-shop for determining new home community feasibility including ranking by builder and subdivision and developed lot and raw land sales.

To learn more or to schedule a demonstration, visit

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