Bill Benzur with Georgia Ready Mix Concrete Association joins Atlanta Real Estate Forum Radio podcast.

Bill Benzur, executive director of Georgia Ready Mix Concrete Association (GRMCA), joins the Atlanta Real Estate Forum Radio podcast to touch on the relationship between concrete and residential housing. On the All About Real Estate segment, Benzur sits down with host Carol Morgan to discuss the areas of Georgia that are growing the fastest.

Founded in 1968, the GRMCA is a non-profit organization with a membership comprised of ready-mix producers and companies that supply materials such as cement, stone, trucks and mixers. The organization and its members work together to tackle safety concerns, environmental issues and operational challenges to improve the industry. The association also plays a significant role in advocacy for the industry through involvement in the legislative process.

Benzur said, “Trade associations can accomplish so much more than the individual can do alone.”

With many wondering what the difference is between cement and concrete, Benzur explains the individual roles of the two materials. Cement is the glue that binds materials like sand and stone to form a remarkable building material called concrete. As the second most used substance in the world after water, concrete has been a vital material for thousands of years, with the use going back to approximately 1400 B.C. in Greece.

Benzur said, “Cement is to concrete as flour is to cake!”

Before the Great Recession, the residential market and the concrete industry relied heavily on one another. Over the past decade, commercial and Department of Transportation (DOT) development continues to grow tremendously in the ready-mix concrete realm. Even with the incredible increase in concrete consumption in commercial and DOT, residential remains an important market for the concrete industry.

Benzur said, “For the overall health of ready-mix producers, residential is still attached at the hip with the concrete industry…just not quite as intensely as before the Great Recession.”

A rare Atlanta native, Benzur went to the Georgia Institute of Technology, where he earned a degree in engineering and worked in the paper industry for many years before becoming a general manager for a ready-mix concrete company in metro Atlanta. In early 2017, Benzur left the concrete industry and retired in the Lake Oconee area. Just five years into retirement, Benzur was selected in 2022 as the Executive Director of GRMCA.

Benzur said, “After a five-year hiatus, I am back in the concrete industry and boy, has it been exciting!”

Tune into the full interview above to learn more about Georgia Ready Mix Concrete Association, or visit

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting



The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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