Bruce Carlisle on Radio

President and CEO Bruce Carlisle with North Georgia Land joins the Atlanta Real Estate Forum Radio podcast to discuss his new book, Top Dollar Dirt, and share how it helps landowners position property for sale. Carlisle joins host Carol Morgan on the All About Real Estate segment.

Born and raised in Atlanta, Carlisle grew up near Chamblee and Dunwoody. After he picked up playing tennis, Carlisle noticed many of the players he associated with worked in the real estate industry. Starting in 1984 with Property Systems Corporation, he has a 38-year history in the land business.

North Georgia Land was created in 1993 after Carlisle learned industry and business practices from Property Systems Corporation. During this period, Carlisle had a brief opportunity to work with Scott Hudgens, a visionary builder and developer in Atlanta responsible for the construction of Mall of Georgia, Gwinnett Place Mall and more. After learning and becoming familiar with the retail market, Carlisle sourced deals from region-newcomer Publix through his industry connections and assisted in finding locations for the growing corporation.

Shortly after the introduction of Publix to the region, Walgreens soon followed, helping to cement the beginnings of North Georgia Land.

Top Dollar Dirt rose from the idea that there are many resources that landowners can use to understand the process and what they can do to prepare their property, ultimately working the process to receive top sale prices.

Carlisle said, “Owners have really found it to be a great resource. It’s really a resource for landowners to help understand how to move their property more effectively toward an ultimate sale, whether it’s in a year or ten years.”

With over 30 years of experience, Carlisle shared that the number one common industry misconception is that “who” is developing a property is often as important if not more important than the value of the land.   Certain developers and builders produce specific products, some more creatively and effectively than others. For landowners wanting to leave a legacy development, this becomes an important consideration.

Many people also do not recognize how complex land deals can become. From changing timeframes and unforeseen circumstances, anything can happen regardless of how straightforward a deal may seem.

The municipalities around Georgia realize density is no longer a negative factor in the real estate market. In the 1980s and early 1990s, many believed larger lots equaled higher-priced homes. Now, municipalities believe that finding creative ways to build on smaller lots holds several benefits, including sought-after features such as walkability.

Carlisle said, “Right now, there is a lot of capital out there and there’s a lot of money chasing deals.”

Tune in to the full interview above to learn more about North Georgia Land or visit Click here to purchase your copy of Top Dollar Dirt!

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Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. New American Funding and North Georgia Land are not associated. Click here to view the terms and conditions of products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (May/2022)

New American Funding is a family-owned mortgage lender with a servicing portfolio of over 216,000+ loans for $56.8 billion, 171 branches and about 4,500+ employees. The company offers several niche loan products and has made Inc. 5000’s list of Fastest-Growing Companies in America seven times. For more information, call 678-898-3540 or visit

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The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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