Podcast: Play in new window | Download
President Greg Bray with Blue Tangerine joins the Atlanta Real Estate Forum Radio podcast to provide tips on how home builders can effectively make marketing plans for the year ahead. Bray chats with host Carol Morgan on the importance of on-page SEO and which technology advancements to focus on.
Bray holds a computer science degree from Brigham Young University and has over 20 years of website development and programming experience. In 2006, Bray became the owner and president of Blue Tangerine, a full-service digital marketing and website development agency that helps businesses build better websites to increase traffic and grow sales.
Bray said, “At Blue Tangerine, we believe that every homebuilder deserves a sales-generating website…if you don’t have one, it’s not because websites don’t work – it’s because your website doesn’t work.”
The first bit of advice that Bray provides is to keep moving forward. While rising interest rates, inventory shortages and sellers hesitating to enter the market caused many challenges for home builders, Bray explains that it is okay to move on and use this time to improve marketing strategies, including SEO, social media presence and digital outreach.
Bray said, “Those who haven’t paused and have continued to move forward are going to be that much more ahead in the new year.”
The website expert explains that investing in advertising is only effective if the company website is optimized properly. A few more marketing tips that Blue Tangerine encourages homebuilders to utilize in the new year are:
- Make sure the company website is robust and can support lead generation.
- Ensure website SEO is fully optimized.
- Invest in paid and organic advertising on all social media platforms and Google.
- Create long-term quality content, including website copy and blogging, imagery and branding, photography and videography, computer-generated new construction renderings and more!
Bray said, “It makes no business sense to drive traffic by spending money on advertising to a website that will not convert that traffic.”
Tune into the full interview above to learn more about Blue Tangerine, or visit www.BlueTangerine.com.
A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.
The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.