Atlanta Real Estate Forum congratulates Traton Homes for winning a Gold OBIE in the Best Social Media Campaign – Builder/Developer category for (P)interact with Traton Homes. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

Running from Feb. 17 to March 7, 2016, (P)interact with Traton Homes helped celebrate the opening of their new designer model homes and encouraged (p)interaction on social media.To enter, participants created Pinterest boards showing how they would decorate the home of their dreams. After checking out Traton’s model home Pinterest boards for inspiration, participants pinned their favorite images along with the hashtag #TratonHomesPinteractContest. The top four boards were posted to Traton Homes Facebook page on Feb. 26. Those four participants each won a $50 HomeGoods gift card and were encouraged to promote their boards on Facebook. The two boards with the most votes, or likes, comments and shares, by March 2 went into the final round. The two finalists worked hard to get their friends to vote by (p)interacting on Facebook. With 35 likes, 13 shares and 35 comments, the winner received a $250 HomeGoods gift card.

The Reserve at Old Atlanta and Vinings Parc East model homes served as inspiration from the beginning. Their color palettes and fabric swatches were used in the graphics to provide continuity between what consumers see online and onsite. These beautiful graphical pieces were used in email marketing and in combination with Facebook advertising, social media promotion and blogging to make the campaign a success. The successful campaign helped Traton Homes gain new Pinterest followers: 379 followers for the (P)interact with Traton Homes board, 379 followers for The Reserve at Old Atlanta board and 376 followers of the Vinings Parc East board. Facebook Reach increased by 100 times (from an average of 300 per post to 30,000), and interactions and engagement on contest related posts increased by more than 100 percent. Additionally, traffic to the Traton Homes Blog increased during the campaign. 21 percent of this traffic was from Pinterest, and 81 percent of the sessions were first time blog visitors.

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The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 36th anniversary in 2016. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit Make sure to like, share and comment on this story.