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Kevin Weitzel, director of business development with Zonda, joins the Atlanta Real Estate Forum Radio podcast to share an overview of the company’s new listing platform made exclusively for new construction homes. Weitzel sits down with host Carol Morgan to discuss the changes for real estate in the digital asset world.
Zonda is well known for being the largest homebuilder and land data aggregator in the industry. In the past several years, Zonda has acquired various companies, including the Scottish satellite company Bird.i, a digital asset company called Alpha Vision (now Zonda Virtual) and Canada’s BuzzBuzzHome (now Zonda Livabl).
Diving into what’s new in the virtual world, Weitzel explains that artificial intelligence (AI) is a major change in the digital space – especially for real estate. AI provides a more accurate searching experience for consumers and homebuilders alike. Homebuilders can look at the aggregation of data generated by AI to not only know what viewers are clicking on but also to better understand what consumers are repeatedly searching for on their websites, how much time viewers are spending on a specific page and much more. Using this data, homebuilders can develop products that are targeted more toward what consumers are searching for and can retire older plans that aren’t getting much traction.
Weitzel said, “AI really does help homebuilders hone in on important consumer details.”
While AI tools can be beneficial to homebuilders and developers, Weitzel comments that he has witnessed businesses leaning too heavily on digital applications. Utilizing AI is a wonderful way to spark creativity but shouldn’t be used to directly create website copy, social media posts and digital branding.
Weitzel said, “I’m seeing the same verbiage used from builder to builder. That’s lazy! If you have a unique product, tell a unique story!”
Also changing in the virtual realm are visualizers. While visualizers are not new, we will probably see fewer homebuilders using this tool in the years to come. Consumers can now change cosmetic settings, such as wall color, flooring, fireplace material and baseboard shape, in real-time though virtual tours.
More and more homebuilders are slowly adopting the new advances in technology. Whether it be prop tech or AI, homebuilders are starting to adapt to the applications and tools provided by the digital asset world.
Tune into the full episode above to learn more about Zonda, or visit www.ZondaHome.com.
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The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.