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Principals Chris and Clif Poston with Traton Homes join the Atlanta Real Estate Forum Radio podcast to discuss the company’s history, new construction opportunities and market conditions. The Poston Brothers sit down with show host Carol Morgan to discuss staying competitive in the homebuilding industry.
In 1971, Traton Homes was founded by Clif and Chris Poston’s father and uncle when the two were developing a community. After the initial hit of the oil embargo, the duo had to build their way out of a surplus of lots. Fifty-three years and 15,000 houses later, the family-owned building company is run by Clif and Chris alongside their father and uncle.
Clif Poston said, “It’s been a good ride for us…It’s a good family business environment.”
With such a rich company history, Clif remarked that balancing the traditions from 53 years of building with the demands of today can be a challenge. Sticking to their roots and taking a more conservative approach has resulted in over 50 years of success for the builder.
Traton Homes began a new chapter a few years ago by opening its first active adult community. Following the tremendous success of the first community and several others, the builder is preparing to celebrate the opening of a few new 55+ communities! The company has also expanded its building region to the Florida Panhandle.
Clif Poston said, “It’s kind of a different market down there. It’s been fun getting some [communities] done organically down there.”
The company works hard to stay on top of today’s hottest amenity and design trends to encourage prospective buyers to purchase in a Traton Homes community. Chris Poston also shared that the company entered the build-to-rent sector as a seller and a fee builder and met great success! Traton Homes will construct 1,300 homes across build-to-rent and for sale with the new company venture this year.
A detached Jewel Box community, Avenbrook recently celebrated its first closings at the end of 2023. Other exciting new additions to the Traton Homes portfolio include Courtyards at Traditions in Cumming, Bluffs at Bells Ferry in Marietta, Townes at South Main and the second phase of East Park Village in Kennesaw, Riverwalk Place in Gwinnett, Winsome Park in Woodstock, Westpark Place and Old Mill Preserve in Powder Springs and Wilkins Walk in Mableton.
In the Florida market, the brothers shared that they found a shortage of homes, and in their Florida division, they hope to fill the gap in the market. The builder is currently working on opportunities in Dade and Walton Counties, with announcements coming soon.
Tune in to the full interview above to learn more about Traton Homes or visit www.TratonHomes.com.
A special thank you to 2-10 Home Buyers Warranty for sponsoring Atlanta Real Estate Forum Radio. 2-10 is the industry leader in new home warranty administration, with 1 in 5 new US homes enrolled in the 2-10 New Home Warranty Program. Founded and based in Denver, the 2-10 family of companies has covered over 6 million homes with their complete line of warranties, system and appliance Home Service Plans, and risk management products. 2-10 continues to work with thousands of the nation’s finest home builders, real estate professionals, and service contractors. For more information about 2-10, please visit 2-10.com.
The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.