Jason Joseph with Trilogy Investment Company on Radio

CEO and Managing Partner of Trilogy Investment Company Jason Joseph joins the Atlanta Real Estate Forum Podcast to talk about all things build-to-rent. Joseph joins Show Host and President of Denim Marketing Carol Morgan for a lively conversation on renters by choice and how the flexibility of renting equals equity for renters.

A native of Alpharetta, Joseph brings a wealth of experience from his background as an investment banker. Following the Great Recession in 2009, he entered the principal investing sector. With a keen eye for opportunity, he has navigated the real estate landscape through various market shifts, culminating in his leadership position at Trilogy Investment Company.

Trilogy Investment Company, celebrating its third year in April 2024, is a faith-based organization dedicated to innovating communities through shared experiences. The company’s focus on build-to-rent communities caters to a new class of renters—renters (or residents as Joseph prefers) by choice—who seek purpose-built rental housing with unique shared experiences. He highlights the significance of understanding renters by choice, a demographic characterized by higher median household incomes and a preference for flexibility over homeownership.

Joseph said, “Our residents don’t want to buy because they don’t want to sink their roots to where they now feel stuck. They want the flexibility of moving, whether they are Millennials moving for their career or Boomers that are retiring [and] selling larger homes in order to travel.”

One of the key distinctions of build-to-rent communities is the focus on long-term investment in quality and amenities. Unlike traditional multifamily developments, these communities offer residents a maintenance-free lifestyle in a home, as well as a well-managed community with features tailored to their preferences, such as dog parks, trails, communal grilling areas and recreational facilities. These communities can be in an urban or suburban setting.

Joseph said, “Building to rent will never replace multifamily; it will be a compliment to multifamily forever.”

Despite the promising prospects of build-to-rent communities, Joseph acknowledges the challenges the sector faces, particularly in managing construction costs, navigating municipal regulations and attracting institutional investors. However, he remains optimistic about the future of the sector, anticipating continued growth and innovation.

Joseph said, “Investors are becoming comfortable with being uncomfortable and being open to [investing] in build-to-rent.”

Looking ahead, Joseph expressed his excitement for upcoming projects and expansion plans. With a commitment to excellence and a vision for creating vibrant communities, Trilogy Investment Co. is poised to shape the future of build-to-rent housing. As the demand for rental housing continues to rise, innovative approaches like those pioneered by Trilogy are set to redefine the real estate industry for years to come.

Tune into the full interview via the link above to learn more about Trilogy Investment Co., or visit www.Trilogyic.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.


The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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