On today’s All About Real Estate edition of Atlanta Real Estate Forum Radio, our guest is a person who has been on our show before, this time with a new brand to represent. Terry Russell, Regional President with Stanley Martin Homes, joins co-hosts Carol Morgan and Todd Schnick to acquaint listeners with Stanley Martin and discuss ongoing developments.
Russell moved to Atlanta for the second time in 1985 to work for John Wieland Homes and spent an impressive 22 years with the builder, eventually becoming its CEO. During the downturn, he and a partner, as well as other colleagues, formed FrontDoor Communities, which has since been a familiar brand in the Atlanta home building industry. Since its formation, the company continued to grow, building in areas around Atlanta, Charleston and Naples, until it was approached by Stanley Martin Homes, based out of northern Virginia. Stanley Martin itself had been acquired by a large Japanese home building firm, and with greater access to capital, wanted to welcome FrontDoor Communities under its roof to share its wealth. The acquisition was completed in February of 2018.
Russell tells Morgan and Schnick a few important things to know about Stanley Martin Homes. Like John Wieland, he says, it is a very process-oriented company that focuses on customer and corporate satisfaction every step of the way. Second, Stanley Martin has a huge portfolio of home plans that the builder is excited to introduce to Atlanta. Many of the plans, he says, are some that Atlanta will not have seen before.
Stanley Martin’s efforts in this area will chiefly be in Atlanta and Charleston, both focusing on mainly urban or suburban areas. As part of the acquisition, Stanley Martin currently serves plenty of walkable or mostly walkable areas such as Alpharetta, Roswell and Woodstock, which interests a variety fo demographics and buyer groups.
Two projects are coming soon to the Intown area. One, not yet named, is located near near the Procter Creek trail and will be within walking distance of Westside Reservoir Park and Quarry Yards for under or around $300,000. The other is located off of Hill Street and will be a community of townhomes on top of townhomes. The upper townhomes will even have rooftop terraces for views of the south side Atlanta skyline.
Another project, launching in 60 days, is located in Roswell. Canopy, a community that is a quarter-mile walk from Roswell Square, is targeted toward empty-nesters who want to live in the Roswell historic district within walking distance of its shops, restaurants, special events and more in homes that are designed to blend with the architecture of the area. Additionally, Russell says, Canopy will offer incredible views overlooking the Chattahoochee National Forest from the back of the community.
Tune in to today’s podcast to hear more about Stanley Martin Homes and its ventures into Atlanta or visit www.StanleyMartin.com.
A special thank you to Jackson EMC for sponsoring Atlanta Real Estate Forum Radio. Jackson EMC offers homebuyers peace of mind and lower bills with its certified Right Choice™ new home program. These homes are built to be energy efficient and sustainable with improved indoor air quality, convenience and comfort.
The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, airs on Fridays and highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.