Serta Simmons Bedding Opens New Headquarters at Assembly Yards

Real estate, whether it is residential or commercial, is a hot topic in Atlanta, and Serta Simmons Bedding (SSB) recently opened its newest headquarters at Assembly Yards in Doraville. Atlanta Real Estate Forum Radio co-hosts Carol Morgan and Todd Schnick are joined by SSB Vice President of Corporate Communications Noreen Pratscher on this week’s All About Real Estate segment to discuss its new metro Atlanta location.

Recognized as the largest manufacturer and distributor of mattresses in North America, SSB is best known for its two best-selling brands: Beautyrest and recently merged Tuft & Needle. The new 210,000 square-foot facility was selected because of its convenience to public transportation and the opportunity to house both the corporate headquarters and research and innovation facility under one roof.

Before the new site, the SSB team was split up between three different locations in Atlanta, one location outside of Chicago, one location in Phoenix and one location in Canada. This new locale puts everyone together in one, cohesive space.

Though typically an item purchased in-person at a retail storefront, consumer shopping for mattresses has even changed over the years. Thanks to the Tuft & Needle merger, Serta and Beautyrest products will soon be available online for purchase, similar to the way Tuft & Needle products currently are. Consumers can purchase a mattress online and have it delivered to their home within a matter of days.

Previously the site of the General Motors Plant, Assembly Yards is a 165-acre mixed-use development featuring a film studio, workspaces, dining options and residential units. From individual, civic or corporate, this one-of-a-kind hub is designed to specifically meet the needs and desires of its residents and neighbors.

To learn more about Serta Simmons Bedding and its brand offerings, visit www.SertaSimmons.com.


A special thank you to Jackson EMC for sponsoring Atlanta Real Estate Forum Radio. Jackson EMC offers homebuyers peace of mind and lower bills with its certified Right Choice™ new home program. These homes are built to be energy efficient and sustainable with improved indoor air quality, convenience and comfort. For more information on Right Choice new homes and Jackson EMC, visit https://RightChoice.JacksonEMC.com.

Kaplan Residential Delivering the First Prescient Building in Atlanta


The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, airs on Wednesdays and highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Kaplan Residential Delivering the First Prescient Building in Atlanta

Mandy Holm

Account Manager at Denim Marketing

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