Have you always dreamed of naming a paint color? PPG Pittsburg Paints© is giving you the chance to do just that with the kickoff of the “I Named a Paint Color” promotion. The promotion coincides with the launch of the redesigned The Voice of Color program website, which features a technological enhancement of The Voice of Color© program’s comprehensive, integrated color design system.

The promotion, which began on July 9, allows site visitors to name 150 new colors in the PPG Pittsburgh Paints line. Visitors have a chance to submit a new name for five color swatches per day for 30 days on The Voice of Color website, Facebook, Twitter and Pinterest pages. The new color names will be selected based on inspiration and originality, with the winning entries posted on the name website and later used on the new color palette. The “I Named a Paint Color” promotion is tied with the premise that every color has an emotional, meaningful association, and people are encouraged to post photos of people, places, objects and more that inspired their name choice.

“We find that people have an interest in naming their own paint colors, drawing from inspirations in the everyday world around them – their emotions, families, vacations – so we are excited to extend the opportunity to our website visitors to demonstrate what inspires them,” said Dee Schlotter, brand manager, The Voice of Color program of the PPG Pittsburgh Paints brand. “Whether it’s the shades of a favorite flower or the colors of a child’s soccer uniform, we want to know what is important to our visitors and provide them the opportunity to have a voice in the color selection process.

In addition to the promotion, the relaunched website for The Voice of Color debuts the Online Paint Visualizer, which is an easy-to-use digital tool that allows homeowners to envision any of the line’s 1900 paint colors on their walls by uploading a photo of the room and virtually painting the space. The easy-edge technology is truly unique because it considers photo elements such as lighting, angles, furniture and trim to provide virtual painters with a simulated precision of painting a real space.

Other website features include exclusive color families and collections, designer-inspired room galleries, yearly color trend forecasts, COLOR SENSE GAME (TM) tool and tips for the best use of color.

For more information, please visit the PPG website.