Homebuyers Respond Favorably to New Website, Online Video, Signage, Ambassador Program and Unveiling of Discovery Center at Master-Planned Jackson County Community
Nestled in the foothills of the North Georgia Mountains not far from rolling hills of the vineyards at world-renowned Chateau Elan, the scenic and sophisticated master-planned Jackson County community of Traditions of Braselton boasts beautiful homes priced from the high $200s to the $700s+ and a sought-after country club lifestyle. Showcasing an 18-hole golf course, resort-inspired swim and tennis center, owners’ clubhouse, playground, pickle ball courts, event field and loads of green space, the distinctive lifestyle at the heart of the community is the focus of Traditions of Braselton’s latest marketing campaign. On the heels of the launch of a lifestyle-centric website designed by Atlanta’s Rearview Advertising, DiscoverTraditionsBraselton.com, the community just released a new online video, designed to attract new generations of families to Traditions of Braselton. Providing terrific panoramic birds eye views of the community, “action” shots of neighbors enjoying the amenities, an overview of the Town of Braselton and testimonials from residents, it appears on the new Traditions of Braselton website, in addition to being promoted digitally and on social media.
“We wish to extend our gratitude to all Traditions of Braselton neighbors who made an appearance in the video and shared their heartfelt adoration for this one-of-a-kind community,” said Michael Rosenberg, President of Paran Homes – one of the builders at the 1140-acre community. “No one knows better how very special Traditions of Braselton is than the people who live here. Sharing their experience and favorite aspects of the community is a powerful and authentic testimonial. I’ve never before witnessed a community where the neighbors share a true sense of ownership and are wholly invested in the unique lifestyle it affords them. People wave and stop to chat. Neighborhood events are always well-attended and truly fun.”
One of the best ways Traditions of Braselton homeowners can express a love of their community is through participation in the new Resident Ambassador Program – where current neighbors are partnered with prospective new homeowners based on stage of life, interests and family composition to take them on a tour of Traditions and its amenities. The community also just launched a Homeowner Referral Program – in which homeowners can earn a Big Green Egg – arguably the best kamado-style charcoal grill & smoker on the market – for referring a friend or family member to purchase a new home in Traditions of Braselton. In addition, the community has released new signage, stepped up its social media campaign, and hosted a series of events – including a Summer Social in May that featured the unveiling of the community’s new Discovery Center.
All these efforts are paying off as interest from prospective homebuyers is on a dramatic increase. The Jackson County community is witnessing a rising influx of visitors on a daily basis – resulting in increased sales. After first launching construction in the early 2000s, Traditions of Braselton is suddenly growing in exciting new directions as word of its scenic backdrop, unique lifestyle, world-class amenities, beautiful homes and everyday luxury in a country club setting spread to homebuyers and real estate professionals throughout Metro Atlanta. To learn more about Traditions of Braselton and view move-in ready homes, please visit www.DiscoverTraditionsBraselton.com.