Epcon Communities active adult homes with courtyards

Active adult, low maintenance home builder Epcon Communities is entering the metro Atlanta market and is in the process of putting land positions in place and hiring its team. Ted Turner, formerly of Taylor Morrison, is the new Atlanta Regional President. Congrats to Ted!

Turner’s experience includes national builders including Century Communities and PulteGroup in addition to Taylor Morrison.

Epcon Communities previously had franchise builders in the Atlanta area, but at present has no affiliated builders here. Markets operated by their corporate entity include Columbus, Charlotte, Raleigh, Indianapolis and now Atlanta. There are 81 franchise builders in addition to the corporate markets.

Kitchen with large kitchen island at Epcon Communities

Building homes that are popular with active adult buyers, Epcon builds detached luxury ranch homes ranging from 1,200 to 4,000 square feet and priced typically from $350,000 to $700,000.

Founded in 1986 by Owners Ed Bacome and Phil Fankhauser, Epcon Communities identified that the 55+ market was largely ignored and started building homes for that market. Other home builders liked what they were doing, too and wanted to license plans, but the savvy owners decided to franchise instead.

Epcon Communities Clubhouse with pool

Traditionally a top 50 builder nationally, Epcon currently maintains seven communities in Columbus, three in Charlotte, four in Raleigh and two in Indianapolis. We expect them to build and maintain several communities in the Atlanta area and be here for the foreseeable future. Sources at the home builder say they have identified several possible sites and are in negotiations.

Epcon thrives on identifying cities with big growth opportunities and a market need.

“Our homes are needed everywhere in the country,” Rob Krohn, vice president of marketing for Epcon Communities and Epcon Franchising, said. “If your kids have left for college and you are left with a big house and big yard, you are probably asking, ‘is this what I want for next 25 -30 years? Is this the lifestyle I want?’”

Epcon Communities Living Room

The goal is to provide a needed alternative to their existing homes. This meets two goals – it provides the active adult home buyer with the lifestyle that better fits their needs while also putting inventory back on the market. Most active adult buyers love where they live knowing their favorite restaurants, doctors, friends and family are nearby. Moving into an open floor plan with a first-floor owner’s suite provides a sought-after lifestyle, and by moving right down the street to a newly built Epcon community, they can retain everything else they love.

“Think of our communities as bed and breakfast infill communities where you get to know your neighbors, instead of cruise ship communities,” Krohn said.

Designed just for you. Epcon Communities offers side and rear courtyards. The courtyards can be seen from most major areas of the home providing the perfect connection of indoors to the outdoors, and because all neighbors have privacy fences or rear views, courtyards are completely private.

Click for more information on Epcon Communities.

Read our Expert Series piece on Denim Marketing for more information on Rob Krohn.

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