Rick Storlie with Builder Lead Converter on Radio

Chief Lead Converter Rick Storlie with Builder Lead Converter joins the Atlanta Real Estate Forum Radio podcast to discuss industry predictions as well as the importance of sales and marketing in the homebuilding industry. Storlie joins host Carol Morgan on the All About Real Estate segment and touches on the evolution of lead conversion.

Since 1998, Storlie has been making a name for himself in the homebuilding industry. He began as a job site laborer, picking up garbage on construction sites, and worked his way up to sales and general management. In 2006, he founded New Homes Sales Coach offering coaching and marketing services for sales and sales management professionals. 

In 2010, Storlie took on a software partner to fill the CRM gap for custom builders, designers and remodelers. The project spent 10 years in development and in 2020, Storlie compiled the valuable knowledge he accrued over the decades to form Builder Lead Converter.

Storlie said, “We focus now more on a done-for-you platform where we support salespeople versus being a CRM.”

Builder Lead Converter captures and converts leads to allow builders to focus on building revenue and margins. Early on, Storlie learned that if you have a community with two sales representatives present versus a community with one salesperson and a sales assistant, the second community typically outperforms the first.

From a management standpoint, it is much easier to manage one salesperson with an assistant. In an operating cost view, it decreases overhead dollars. 

Storlie said, “Instead of acting like a CRM that takes effort from a salesperson, how can I support that salesperson and essentially be their sales assistant and help them increase their revenue?” 

Storlie also shared that it is a company goal to double the productivity of salespeople. Loved across the board by clients, Builder Lead Converter allows clients to outsource  services without taking on the overhead, loss of time and more.

With clients across the United States, Storlie has front-row insight into what is happening in the country’s top markets. A noticeable trend Storlie sees across in-migration markets, such as Florida and Texas, is a high demand and strong money flow from high-end markets on the east and west coasts.

Out-migration markets, such as those in the Midwest that present as one-for-one markets, are experiencing slowdowns in new construction and remodeling. Storlie expects many builders to enter Q4 and notice a significant market difference compared to Q3.

Tune in to the interview above to learn more about Builder Lead Converter or visit www.BuilderLeadConverter.com

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A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.


The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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