Consumers choose "green building" to save on energy costs
It's simple, really. Consumers see "green building" as something that will save them money on energy costs. A survey conducted for the National Association of Home Builders (NAHB) confirms that a desire for greater energy efficiency drives consumers to choose a green-built home. The survey, conducted during the week of Oct. 15 by the Public Opinion Strategies, polled 800 folks nationwide about[...]