1. Business and Commerce: Atlanta is one of the major business hubs in the United States and is the headquarters for many Fortune 500 companies such as Coca-Cola, Home Depot, UPS and Delta Air Lines. It’s also home to the busiest airport in the world, Hartsfield-Jackson Atlanta International Airport, providing easy access to global markets.
2. Arts and Culture: Atlanta is also known for its diverse music scene (particularly hip hop), film and television industry (thanks in part to the tax credits offered by the state of Georgia for film productions), and numerous museums and cultural institutions.
3. Education: It’s home to several highly-regarded universities such as Georgia Tech, Emory University, and Morehouse and Spelman Colleges.
4. Sports: The Atlanta Falcons (NFL), Atlanta Hawks (NBA), Atlanta Braves (MLB) and Atlanta United (MLS) all call Atlanta home.
5. History: Atlanta has a significant historical legacy, particularly related to the Civil Rights Movement, with sites like Martin Luther King Jr. National Historic Site.

A company might want to start a business in Atlanta for several reasons:

1. Economic Hub: Atlanta’s strong economy, and its status as a hub for a number of industries, including logistics, media, and technology, provides a great environment for businesses. Its airport connects Atlanta to destinations all over the world, facilitating international business.
2. Skilled Workforce: The presence of numerous universities and colleges ensures a steady supply of educated and skilled workforce.
3. Business-friendly Environment: Georgia consistently ranks among the top states for business thanks to its competitive incentives, low corporate taxes, and robust infrastructure.
4. Cost of Living: Despite being a major city, Atlanta has a relatively lower cost of living compared to other large cities such as New York City or San Francisco. This can make it easier for companies to attract and retain employees.
5. Innovation & Start-up Scene: Atlanta has a burgeoning tech startup scene supported by local universities and incubators. This makes it an attractive place for innovative companies.
6. Diversity: Atlanta’s diverse population can offer a wide range of perspectives, which can be beneficial for businesses seeking to serve a diverse customer base.
7. Quality of Life: Atlanta’s combination of cultural events, outdoor activities, sports, and dining scene are attractive to potential employees.

Remember, the reasons a company would want to start a business in Atlanta could vary greatly depending on the industry, the specific needs of the business, and the personal preferences of the business owners.