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Marketing Manager with New American Funding’s Southeast Division Kell Pastush is in the studio for today’s episode of Atlanta Real Estate Forum Radio. Joined by co-hosts Carol Morgan and Todd Schnick, the group discusses several unique marketing strategies from New American Funding that further enhance communication and customer service efforts from the company.
Kell Pastush has been with the New American Funding team for about four years. Starting off as a loan officer assistant, Pastush began her career with New American Funding learning about various sides of the industry and different ways to support her team.
New American Funding is a family-owned business, dedicated to helping other families and individuals improve their quality of living. Based in California, the business deals in residential home financing. The company operates in 43 different states across the country.
At New American Funding, Pastush is responsible for leading several marketing efforts within the company. One ongoing marketing push from the organization is its partnership with Atlanta’s Best New Homes Show over the past several years. New American Funding sponsors a segment called Mortgage Minute. During the show, loan officers and other team members from the company give brief updates on news and programs from New American Funding.
“It’s a great opportunity and a great partnership for us to basically get on air and highlight new programs, mortgage, news and get our brand out there for loan officers,” said Kell Pastush.
Another way Pastush and her team at New American Funding work to keep everyone educated on the business and industry is by offering continued education classes. To execute these classes, New American Funding partners with a builder and completes classes at its sales center or model home. The classes offer a wide variety of topics, including social media, blueprints, new construction and more. These free classes not only boost traffic to communities but also allow buyers to learn something new!
New American Funding also uses a co-branding strategy to increase marketing efforts. Immediately after a closing, the sales team will send a client a closing card with the referral partner. Over the next several years, New American Funding will send anniversary, birthday and holiday cards. Additionally, the company sends mortgage statements with the referral partner highlighted on the document. These efforts not only show the client how much New American Funding and its referral partners care but it also keeps them top of mind throughout the life of the loan.
“That [the co-branding strategy] is actually the most powerful marketing tool that kind of sets us apart from other competitors,” said Pastush. “Since we are a direct service lender, we are able to communicate to our clients after the transaction. This is the biggest marketing tool we have because we are able to co-brand with our referral partner.”
For clients who are still looking for homes, Pastush and her team will send out drip campaigns. These could include tips on what to look for in a new home, dos and don’ts of prequalification, credit advice and more. Once the loan is in process, five automatic emails get sent over time. These emails keep clients informed throughout the entire process of the loan. Coined “milestone emails,” these messages are also co-branded and copy the referral partner. This way, everyone is involved during each step of the loan process.
The average buyer stays in a home for seven years. Whenever they are ready to upgrade their home, move to a new city, downsize or even re-finance, New American Funding is always there ready to help. From the monthly emails and cards to informative messages, the company is ready to help, answer any questions and guide buyers into their next move.
To learn more about what Kell Pastush and New American Funding have planned for the remainder of 2021, listen to the full interview above. You can also visit www.branch.newamericanfunding.com/Atlanta for more information.
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Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. Click here to view the terms and conditions of the products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (March/2021)
New American Funding is a family-owned mortgage lender with a servicing portfolio of over 123,000 loans for $30.4 billion, 198 branches, and about 3,100 employees. The company offers several niche loan products and has made Inc. 5000’s list of Fastest-Growing Companies in America six times. It has a state-of-the-art career training facility and develops innovative technology, including the GoGo LO mobile application. For more information, visit www.branch.newamericanfunding.com/Atlanta.
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