Atlanta Real Estate Forum congratulates Ashton Woods Homes for winning a Gold OBIE in the Best Interactive Tool – Builder/Developer category for the sales center presentation at Aria. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.
Ashton Woods created a customized Sales Center Presentation for Aria. The experience appears exclusively in our Aria Discovery Center on three touch screen TVs. The key was to have a seamless, interactive presentation that Community Sales Managers could use as a sales tool that does not require internet access. Customized specifically for Aria, the Aria Interactive Tool home screen features the Aria Logo and tagline “Discover Life in Harmony” as well as the navigation sales guide offering six buttons that help the Community Sales Manager go in order of the sales process with a prospect. The six buttons take you to the following:
+ About Aria – Showcasing the inspiration for Aria, Surrounding Area Details, The Community and Amenities
+ Home Plans – List all available product series, color coded (six in total), in a grid formation to optimize the space on the page. Each product series than allows you to click through to the interactive home plans in each series. Each interactive home plan allows the user to look at the plan, explore options, use the furniture planner and save or favorite the plan. Also, the user is allowed to easily locate where on the site plan this plan is a quick move-in home or an available homesite, where this plan can be built.
+ Site Map – this multi-layer site map gives the user the ability to drill down to Aria North, Central or West and see the series color on the homesite but also denote whether available, future homesite, model home, quick move in or a sold homesite.
+ Area Guide – features an area map that shows five categories – Schools, Health Care, Shopping, Parks and Rec. and Restaurants. Users can easily see the proximity to Aria with the Google Map. This guide also contains the ability to have external links that can be accessed when connected to the internet.
+ Video Tours – This features a gallery of videos on Aria. The gallery currently set up features the Aria Brand Video, DPZ video showcasing Ashton Woods’ collaboration with DPZ and the Virtual 3D Flyover Video of Aria North.
+ The Studio – Gives details on the Studio, the process and then a 3D tour of The Studio by Ashton Woods
Each page can then conveniently go back to the home page by clicking the yellow Aria icon at the bottom left. At the end of the presentation, the Community Sales Manager can print a brochure of the items favorited throughout the presentation or share this brochure by email to the prospect. The email will automatically copy the Aria Sales Team email address so the Community Sales Manager (s) can then use that email to follow up with the prospect. After the prospect leaves, the Community Sales Manager just touches reset favorites and hits the yellow Aria icon in the bottom left to have the presentation at the beginning and available for the next user. This is an invaluable tool for our Aria Sales Team and their sales process. Being customized to fit every need as well as operating without internet access, the Aria Sales Center Presentation is the best interactive tool.
For more information, call 678-781-3170.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 37th anniversary in 2017. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/Category/OBIEs. Make sure to like, share and comment on this story.