Atlanta Real Estate Forum congratulates Rocklyn Homes for winning a Gold OBIE in the Best Design Center category for its Design Studio. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.
Few experiences match the excitement of selecting the options and upgrades that transform “a new home” into “your new home.” However, choosing flooring, fixtures and faucets can be overwhelming, especially for first-time and move-up buyers. Rocklyn Homes’ stunning new 5,000-square-foot Design Studio eliminates the stress, giving homeowners the resources and the confidence to successfully personalize their new home.
A harmonious marriage of form and function, the studio presents options in an orderly and innovative way. It helps homeowners understand the options and visualize how they work together to create a beautiful finished home.
The Design Studio is staffed by two full-time professional interior designers who walk homeowners through the selection process. It’s a fun but focused exercise that takes about 2-3 hours for a townhome, and 3-4 hours for a single-family home.
The studio is smartly designed and merchandised. Visitors enter through a reception area modeled after a Rocklyn Homes exterior, where they see choices of brick, stone, paint colors and other exterior features. Inside, it’s all about outfitting the kitchen, with a model townhome kitchen to the left, and a single-family-home kitchen to the right.
As they move into the interior of the studio, guests are presented with more than 75 options of fixtures, railings, appliances, wood treads, carpeting choices and more. The visit concludes in the expansive tile area, with some 160 selections. The designer not only records the buyer’s choices, but educates and advises during the process. It’s the designer’s job to communicate the Rocklyn Homes value proposition, and ensure that any homeowner concerns are reported and addressed.
The Design Studio represents a strategic business decision by Rocklyn Homes to offer homebuyers a resource not typically provided by builders in this price category. The goal was to bridge the gap between production builder and custom builder, offering the Rocklyn Homes buyer yet another layer of value. The results have been extraordinary.
The Rocklyn Homes Design Studio should be named Best Design Center because it is an unparalleled success. Its opening in late June 2016 correlated with Rocklyn Homes’ record-breaking year, with 504 homes closed in 2016. Visitors rave about the ease-of-use, the ability to “touch and feel” options, and the confidence they gain from working with an experienced designer.
Since the opening of the Design Studio, Rocklyn Homes has completed 600+ sign-offs and has held 600+ previews, averaging 12 per week. That translates to a 51% increase in sign-offs and a 30% increase in revenue from design options. That’s success…by design!
For more information, visit www.RocklynHomes.com or call 404-309-8889.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 37th anniversary in 2017. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/Category/OBIEs. Make sure to like, share and comment on this story.