In today’s world, the term “social media” is everywhere. It seems like everyone and their mothers is on the bandwagon in some way or another. However, for all the talk about new ways to connect with audiences, few people understand the nuances of social media – the strategies needed to reach your targets more effectively. If you’re involved in Atlanta real estate (or real estate in general), a new resource is now available to help optimize your social media efforts.

Carol Flammer’s new book, Social Media for Home Builders 2.0: It’s Easier Than You Think, teaches builders and residential construction professionals how to utilize social media to increase visibility and improve sales. Readers will learn how to:

• Optimize websites, blogs, Facebook pages, Twitter accounts and more
• Create campaigns that generate business leads
• Win friends and followers
• Target the right niche for your business
• Improve SEO (search engine optimization)
• Track, analyze and strengthen results

For fans of the original book, this update to the first edition includes new examples, details and strategies regarding social media. These include:

• Insightful research into the ways people are using social media
• Twitter campaigns and sample tweets designed to draw foot traffic to homes and communities
• Social media campaigns and sales results by builder type

If you’re already involved in social media, Social Media for Home Builders 2.0 can provide you with even more tips for creating an effective program. If you’ve new to the scene and looking for a solid foundation, this book is also a fantastic tool for beginners.

To learn more about Social Media for Home Builders 2.0, click here.