The International Builders’ Show (IBS) is back in Las Vegas from January 31 to February 2, 2023, and Carol Morgan and Courtney Stewart are speaking on marketing at IBS. Look for their sessions on content and social media. The largest residential construction trade show in the U.S., IBS is presented by the National Association of Home Builders (NAHB). The conference is a hub for education, product launches, construction demonstrations, workshops, panel discussions and more.

Carol Morgan, President and Founder of Denim Marketing, is speaking at the show for the 17th consecutive year. A sought-after speaker on marketing and business practices, she is joined by Rob Krohn from Epcon Communities to present:

• It’s Only Words: The Cost of Communication

Fantastic sales can blind builders to the basics of marketing. With the market normalizing, it is important to have a plan for content. Hear from industry experts why it doesn’t pay in the long run to neglect content! It may only be words, but they serve a purpose in attracting prospects and feeding search engines. Find out why telling your brand story via public relations, blogging, social media and email marketing sets your company apart and could mean keeping a lead versus losing the sale. Discover more about Google’s “helpful content update” and why it is more important than ever to write content for humans.

Courtney Stewart, Vice President of Client Services for Denim Marketing, returns for the fifth year to present the following session with Brandon Schmidt, Director of Digital Strategy for YDOP.

• 5 Mistakes Contractors Make with Their Online Reputation – And How to Avoid Them

Are your digital marketing efforts helping – or hurting – your online reputation? In a digital-first world, word of mouth has moved online. Homeowners are increasingly making snap judgments on who to hire solely based on online signals. This session looks at the common mistakes contractors make with their online reputation. We’ll see how, when done right, your website, your Google listing, and your social media accounts can help build your reputation and grow your business. Plus, we’ll cover the best ways to combat negative comments on social media and how to be proactive to deter negativity.

IBS 2023 takes place in person at the Las Vegas Convention Center. This year marks the 79th anniversary of the world’s largest annual light construction show. Visit www.BuildersShow.com for complete details regarding exhibitors and education sessions in including more marketing at IBS sessions.

Visit www.DenimMarketing.com to learn more about Denim Marketing, including the entire portfolio of services, or to join the Denim Marketing email list and be the first to receive company updates.