Effective home builder marketing requires more than generating attention. Builders must create content that connects with prospective buyers and ensure their teams follow through when online inquiries come in. At the 2027 International Builders’ Show (IBS), Carol Morgan, president and founder of Denim Marketing, will lead two education sessions focused on social media performance and online lead management.
Presented by the National Association of Home Builders (NAHB), IBS will take place February 2-4, 2027, in Las Vegas. The annual event brings together residential construction professionals for education, networking and industry insights.
Social Media Strategies for Home Builders
On Wednesday, February 3, Morgan will join Meredith Oliver of Meredith Communications to explore how video, Reels and paid social campaigns can help home builders reach prospective buyers and generate interest in their communities.
Social That Sells: High-Impact Video, Reels & Paid Campaigns
- When: Wednesday, February 3, from 10 to 11 a.m.
- Where: LVCC – West 304
Using real campaigns and case studies, Morgan and Oliver will discuss how to align social media content with buyer behavior, create short-form videos that drive traffic and inquiries and use paid campaigns to improve performance. The session will also explore ways to generate interest in aging inventory and communities experiencing stalled sales.
Improving Online Lead Conversion for Home Builders
On Thursday, February 4, Morgan will join Leah Fellows of Blue Gypsy Inc. to examine what happens after a prospective home buyer submits an online inquiry. The session will focus on common gaps in response times, follow-up and coordination between marketing and sales teams that can prevent builders from converting leads into appointments and sales.
Mystery Solved: 350 Shops Reveal Where Online Leads Get Lost
- When: Thursday, February 4, from 12:30 to 1:30 p.m.
- Where: LVCC – West 220
The presentation draws on seven years of mystery shopping research involving 50 builders annually. Morgan and Fellows will share findings and anonymized examples that reveal common breakdowns in online lead management, helping builders evaluate their processes and identify opportunities to improve the path from initial inquiry to appointment and sale.
Morgan founded Denim Marketing in 1999 and has more than 25 years of experience working with home builders and real estate professionals. The agency provides public relations, content creation, social media, email marketing and advertising services tailored to the housing industry.
Attendees must have an Expo + Education pass to participate in either session. Seating is available on a first-come, first-served basis. Visit www.BuildersShow.com for details about IBS 2027 and its education program.
To learn more about Denim Marketing or inquire about speaking engagements, visit www.DenimMarketing.com.
About Denim Marketing
Whether stonewashed, faded or indigo blue, marketing strategies from Denim Marketing are tailored to meet each client’s needs and niche. Established in 1999, the agency specializes in quality content for public relations, blogging, social media, email marketing, promotions, advertising and much more. Denim Marketing aims to be a go-to source for companies looking for a comfortable fit, strong relationships and results. Stay in touch with Denim Marketing by signing up for the newsletter at www.DenimMarketing.com and following @DenimMarketing on social media. For more information, call 770-383-3360 or visit www.DenimMarketing.com.
