Have you noticed lower engagement on your Facebook page? Well, thanks to recent changes on Facebook only about 10-percent of your fans actually see your posts. If you want more engagement on your page there are a few things you can do.
- Make sure that your fans have selected to see your posts in their news feed. You can do this for Atlanta Real Estate Forum to see how it works. Visit www.facebook.com/atlantarealestateforum and hover over where it says “liked” and then click on “show in news feed. This will ensure that all of your posts show up in your fans feed.
Another option is to pay for promoted posts. I suspect that due to their recent IPO they are trying to figure out how to make money with the site. And, even though you may not be happy to have to pay to play with your own fans, if you do it right, most businesses can rest assured that their money is being well spent. New statistics show that 16 percent of fans are reached organically on average per post on the site, while promoted/sponsored posts increases reach to 40 to 150 percent.
- Facebook advertising is another great way to reach potential new fans. This is something that we have utilized for our Atlanta Real Estate Forum page for the past few months. We spend $30 a week to promote the weekly radio show. The results? Our radio show downloads have almost doubled, we’ve seen a significant increase in our number of page likes and our promoted radio posts are reaching more than 50,000 people, a far cry from the average for the rest of our posts.
If your business needs help setting up a social media marketing strategy, let us know. We can build an effective program for your business that includes a sound organic strategy as well as pay for play, Contact us at Marketing RELEVANCE.