John Ryan with Georgia MLS on Radio

Chief Marketing Officer John Ryan with Georgia MLS joins the Atlanta Real Estate Forum Radio podcast to discuss the current condition of the Atlanta housing market. Ryan sits down with show host Carol Morgan and touches on how the market currently affects buyers and sellers.

When homebuyers embark on the exciting yet stressful journey of purchasing a dream home, they often turn to their real estate agent to answer questions and provide a glimpse into the ever-changing market. If there is a problem with a lender, a home inspection or more, buyers turn to their agents to solve problems on their behalf to help them reach the closing table.

The largest real estate marketplace in Georgia and Atlanta, Georgia MLS regularly oversees billions in transactions. Due to the high concentration of buyers searching for their ideal home, available homes come and go in the blink of an eye, causing frustration for many market watchers.

Ryan said, “Atlanta is a very desirable place to live…We have to be able to provide the housing needs for both the incoming residents and the residents that are already here.”

When asked about the most significant issues currently shaping the market, Ryan stated it is a combination of availability and affordability. The Atlanta housing market needs more supply and demand due to a lack of new homes and the presence of resales.

Ryan said, “When a listing comes on, you have to be prepared both financially and [be ready] to make a move quickly because that is what the market is demanding right now… That imbalance has to be addressed.”

With interest rates experiencing a slight decrease, many market watchers wonder if rates will continue to drop. Based on his research, Ryan expects rates to stabilize, something that is already beginning to come into effect. A tale of two years, 2023 saw rising interest rates in April that continued to climb past 8% in October. Luckily, interest rates dropped and stabilized around 6% in the first month of this year.

Ryan said, “If we have stability, that will bring confidence to both buyers and sellers…to get the market moving into a good position.”

A positive stat to remember: Ryan shared that around 90% of homeowners currently have a mortgage with a below 6% interest rate. This “lock-in effect” makes experts wonder if those homeowners will put their homes on the market if conditions continue to alleviate.

Tune in to the full interview above to learn more about Georgia MLS, or visit

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting


The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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