Traton HomesThe Atlanta Sales and Marketing Council congratulates Traton Homes for winning a Silver OBIE in the Best E-Marketing category for Best Email Marketing Message in Atlanta. The OBIE awards are the highest honor given to Atlanta new homes.

This entry should win because of its effective communication of available spring inventory covering all of the areas and price ranges in which we build. We cast the net wide with this fun and colorful piece, but at the same time, honed the list to include only new home shoppers and agents. Our internal lists generated a 20.21 percent open rate and 64 percent click-through rate, while the overall campaign resulted in a 14 percent open rate and 22 percent click-through rate.

For more information, visit www.tratonhomes.com or call 770-427-9064.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 32nd anniversary in 2012. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.

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