For the last 44 years, Traton Homes has given buyers Altogether More. The builder’s reputation of offering “more experience, more impressive architecture, more outstanding features and more rewarding lifestyles in more desirable metro Atlanta locations” helped the company win two gold and four silver awards at the 35th Annual OBIE Awards on Saturday, Nov. 7, 2015.
“These awards honor the best in Atlanta real estate, and our message of Altogether More definitely set us apart,” explained Kimberly Garwood, director of marketing for Traton Homes. “This year, we were recognized in every building and marketing category we entered and could not be more excited! We work hard each and every day to truly provide an amazing experience for our customers, and these awards are a great testament of that.”
Hosted by the Sales and Marketing Council of the Greater Atlanta Home Builders Association, Traton’s OBIE wins were for its accomplishments in design and marketing:
• Gold OBIE for McClure Farms for the Preston Plan – Best Building Design Detached $500,000 to $599,999
• Gold OBIE for Lafayette Square for the Lafayette Plan – Best Building Design Attached $300,000 to $399,999
• Silver OBIE for Harrison Oaks for the Madison Plan – Best Building Design Detached $600,000 to $699,999
• Silver OBIE for Nellie Poston Custom Homes at Oglethorpe Estates – Best Building Design Detached $1 Million to $1.5 Million
• Silver OBIE for Hawthorne Gates – Best Interior Merchandising Attached Model Under $299,999
• Silver OBIE for Best Realtor Promotion – “What’s Brewing” Promotion
With extraordinary design and details, McClure Farms’ award-winning Preston home features a sophisticated yet functional layout that maximizes space and flows beautifully for living and entertaining. Highlights include a stunning state-of-the-art kitchen with abundant cabinetry, butler’s pantry and cozy keeping room, and an exceptional owner’s suite with sitting area, luxurious bath and oversized closet.
The award-winning Lafayette townhome at Lafayette Square is a spacious, open design that feels like a detached home. The main floor is perfect for entertaining, flowing seamlessly from the family room with ledgerstone fireplace and bank of windows to the spacious dining area to the large kitchen with abundant shaker style white cabinets, white subway tile backsplash and quartz countertops. Upstairs, the owner’s suite features white Carrera marble floor, thick Savoy marble countertops and espresso cabinets.
Harrison Oaks’ award-winning Madison home has spectacular visual appeal with grand curved staircase, two-story foyer, magnificent kitchen, mudroom, formal and casual dining areas and screened porch. The fabulous owner’s suite is a true retreat, adorned with a separate sitting room and luxurious bath with clean, polished finishes.
Traton’s custom home building company, Nellie Poston Custom Homes, was also a winner. Its home at Oglethorpe Estates has extraordinary curb appeal and sophisticated craftsmanship. The main level features a stunning kitchen with custom cabinets, Carrera marble counters and a butler’s pantry. Upstairs impresses with a magnificent owner’s suite that includes a luxurious marble bath.
The award-winning Hawthorne Gate model home’s merchandising blends modern finishes with comfortable furnishings and bold, striking artwork and accessories. The spacious flowing main level, inviting color palette and “wow” features make the lasting impression this buyer desires. Hawthorne Gate recently sold out.
During the “What’s Brewing” promotion, Traton delivered a colorful Keurig brewer with engraved “compliments of Traton Homes” placard, and oversized basket filled with KCups and Traton travel mugs and a countertop display to its top 25 Realtor offices. The builder visited each office every month during the campaign and replenished the supply of KCups, as well as dropped off current inventory flyers. In addition to deliveries, Traton sent out several e-blasts to the Realtor community with details on inventory and incentive programs.
For more information on Traton’s award-winning metro Atlanta communities, visit www.TratonHomes.com.