During the highly anticipated annual event, Taylor McMurrin with David Weekley Homes won the Rookie Salesperson of the Year award at the 42nd OBIE Awards celebration. Presented by the Atlanta Sales and Marketing Council (SMC) on behalf of the Greater Atlanta Home Builders Association (HBA), the coveted awards recognize the incredible talent in the metro Atlanta new home construction industry.
With no model available at the presale launch, McMurrin hosted appointments out of nearby retail space to paint a picture of the community. Selling from plans, he became an expert on structural options.
McMurrin’s monthly sales limits made it necessary to maintain attention to those ready to purchase and continued to call weekly with community updates. As homesites were released, he stacked appointments to illustrate scarcity, leading to 21 sales before the model opening.
McMurrrin leveraged his experience as an owner of a gourmet marshmallow company, concert tour planner and salesperson for a live entertainment startup to create an experiential sales model. This allowed him to sell memories and feelings instead of just a product.
McMurrin sees the person, not the sale and finds that listening is the key to tailoring a presentation to the individual instead of the masses. He builds commonality with the customer, from geography and work history to hobbies and shared experiences.
Join us in congratulating this year’s Rookie Salesperson of the Year, Taylor McMurrin! To learn more about upcoming David Weekley Homes developments, stay updated on Atlanta Real Estate Forum or visit www.DavidWeekleyHomes.com/New-Homes/GA/Atlanta.
Inspired by the Obelisk shape of the award, the OBIE Awards are the event of the season! Presented by the Atlanta Home Builders Association, the 42nd annual celebration began in 1980, growing to include more than 100 remodeling, building, personal achievement and marketing categories.
To view more talented 42nd OBIE Award winners, visit www.AtlantaRealEstateForum.com/category/OBIEs. Comment below to congratulate this year’s Rookie Salesperson of the Year!