Gen X wants walk-in closets and a high-tech kitchen. Julie Janovsky's article on HouzingZone will give you all the details. Gen X, now age 30 - 42, spends more of their income on their first home that previous generations. Additionally they spend a lot of time and money on remodeling too. Specifics on what Gen X seeks: open floor plans light[...]
Meredith Oliver of Meredith Communications demystifies the job of the online sales counselor. The number one goal of the online sales counselor is to set appointments and get potential buyers in the door of the sales center. Meredith stresses that their only function is to answer internet leads and set appointments. This task can be performed from home or an[...]
Check out Brock Built City Neighborhood's new In-Town Tom/Commuting Charlie campaign on the Brock Built web site! This is too true! You might be a Commuting Charlie if you have to wake up at 6:00 just to get to work by 8:00. You might be an In-Town Tom if you sleep in until 7:15 and get to work by 8:00. Poor Commuting[...]
Homeowners are adding outdoor spaces to their homes that are much more like indoor living areas. From outdoor kitchens to outdoor living rooms, buyers are spending time outdoors with friends and family while entertaining. Angelo Surmelis, host of 24 Hour Design on HGTV says, "Homeowners are creating spaces outdoors even in cool clients, and finding ways to use them all[...]
I am saddened to report the death of Judi Lovall earlier this week. She was a true icon of the Atlanta real estate industry and we will all miss her. Lovall's 30 year career in new home sales and marketing started in South Florida where she sold condos for more than a decade. She moved to Atlanta in the 1990s[...]
The trend toward green building seems to be garnering further support and momentum. Nation's Building News, the official online weekly newspaper of NAHB, sites statistics on the importance of energy efficiency to homeowners. They site the 2006 Energy Pulse survey by the Shelton Group. This study finds that 86-percent of Americans would choose a home based on its energy efficiency. Interestingly[...]
We pleased to announce that www.AtlantaRealEstateForum.com is consistently ranked as one of the nation's top 50 real estate blogs by www.BlogTopSpots.com/real-estate/ The blog, launched in fall 2006, was created to disseminate news about Atlanta's real estate industry. This site offers information for industry insiders, as well as those searching for their first home. Topics on the blog range from job[...]
Atlanta Sales & Marketing Council (SMC) won the GOLD award at the Nationals for Best Sales & Marketing Council (250 - 500 members) for the 2005 - 2006 year. This award, presented by the National Association of Home Builders (NAHB) during the International Builders Show, honors Sales & Marketing Councils for outstanding organization, programs, education, community involvement, promotion and membership[...]
Carol M. Flammer, president of Flammer Relations, has achieved the prestigious MIRM designation - Member Institute Residential Marketing - from the National Association of Homebuilders (NAHB). She joins an elite group of 558 marketing professionals in the U.S. Currently there are only 24 MIRMs in the state of Georgia. This acheivement shows Flammer Relations, Inc.'s dedication and commitment to the housing[...]
Have you noticed that Atlanta new home communities have become supersized? A notable and positive trend is continued strong sales at Master Planned Communities. Consumers are telling us to super size them as they purchase in communities that don't just offer a swimming pool, but offer a complete waterpark. Heron Bay Golf & Country Club in Henry County offers a great[...]