The Emergence of Accidental Active-Adult Communities

The Emergence of Accidental Active Adult Communities

MarketNsight President John Hunt coined the phrase Accidental Active Adult Community, or Triple A, to refer to homebuyers who drive past all the highly amenitized, age-targeted communities to reach destination communities originally marketed to first-time homebuyers. Why are active adult homebuyers choosing to move farther out? Because of price! “This may surprise many people, in fact, it surprised me when I[...]