Steve Hess with Berkshire Hathaway

Berkshire Hathaway HomeServices Georgia Properties Appoints Steve Hess as VP of Marketing Technology

Berkshire Hathaway HomeServices Georgia Properties announces the addition of Steve Hess as VP of Marketing Technology. Steve will lead the marketing technology strategy with scalable platforms to maximize resources and enhance the brand experience for the company’s agents, clients, and customers. He will also evaluate all current digital platforms to ensure that each service provides the maximum return on investment for the company and its clients.

“The days of traditional marketing strategies are behind us,” said Dan Forsman, President and CEO Berkshire Hathaway HomeServices Georgia Properties. “Now that the entire world has pivoted to a digital strategy, Steve’s extensive background in digital marketing, analytics, and technology solutions will be a huge asset to our company as we continue to evolve and adapt to the current market landscape.”

Prior to joining Berkshire Hathaway, Steve spent 18 years with Atlanta New Homes Directory serving as Vice President. He spearheaded the website portfolio, created, trained, and maintained Pura, a new homes dedicated CRM (customer relationship management) and email platform. This platform became the preferred system over many of the mainstream CRMs, including SalesForce, BDX, Lasso, and many more. He also managed a client base of over 600 clients in the southeast with over 4,000 new home communities.

“Steve’s reputation in the digital marketing industry precedes him,” said Lori Lane, Senior Vice President Berkshire Hathaway HomeServices Georgia Properties, New Homes Division. “Our company prides itself on providing innovative strategies and solutions to all of our agents, clients, and associates. Pairing these tools with Steve’s experience will allow us to provide more resources to our clients at no additional cost and add significant value to our overall client services.”

About Berkshire Hathaway HomeServices Georgia Properties

Berkshire Hathaway HomeServices Georgia Properties has over 1,600 associates and 26 locations across the Greater Metro Atlanta and North Georgia area. The company generated over $4.1 billion in sales volume and 11,556 transaction sides in 2019. Trendgraphix reports that Berkshire Hathaway HomeServices Georgia Properties is ranked #1 in home sales for the Greater Metro Atlanta area. Led by president and CEO Dan Forsman, the organization offers a full suite of real estate services including residential real estate, luxury real estate, new homes services, condo/ high-rise services, commercial real estate, corporate relocation, property management, mortgage lending, title and settlement services, home warranties and insurance. Equal Housing Opportunity. Visit

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