Video is an exceptional tool to help move spec home inventory. You may be thinking – “I have plenty of photos on my Web site, isn’t that just as sufficient?” And, truthfully, it isn’t, especially since your competition will be thinking the exact same thing. Everyone knows that home shoppers begin their search online. In fact, most of their shopping is done through the Internet, and if they have come out to see your community in person, it generally means they have narrowed down their options to only a few and your community has made the cut. That being said, if an online shopper is comparing two different builder Web sites with similar price points and products and one of the builders has only still photos while the other has an engaging video, who do you think is more likely to see that home shopper in person?

The reason a consumer is more impressed with video is that video enhances a virtual tour making it more engaging for the customer. Builder Homesite Inc has an exceptional reputation in the home building industry for creating extraordinary videos for builders. The video will help them get a better sense of the room dimensions and is the closest thing to a walk through that they can get without actually walking through the home. Knowing it is a powerful marketing tool for home builders, Builder Homesite Inc is offering their broadcast quality Video on Demand Community Tour for only $950, which is a 60% discount off of the regular price. This incentive is only for a limited time, so contact your sales representative before June 1st.

Here’s what is included in a Video on Demand Community Tour:

  • One to three minute television broadcast quality community overview/tour
  • Multiple exterior shots of community and amenities
  • Multiple interior shots of two model homes
  • Up to two on-site interviews
  • Full editing, encoding and implementation to your current Web site
  • Each product will also be encoded to play on any portable device including iPods and cell phones

Click here for some great examples of a BHI Video on Demand so that you can see for yourself how it will engage your customers and set you apart from the competition.

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