Marketing expert Carol Morgan’s fourth book on social media will be released by NAHB Builder Books at the International Builders’ Show in Orlando this month. “Social Media Marketing for Your Business” approaches the subject differently than the past three books. Instead of teaching readers how to set up social media sites only, “Social Media Marketing for Your Business” takes readers through a discussion of why social media marketing is essential for businesses.

“Most companies have a website, Facebook page and Twitter or various other social media accounts. However, often what they are missing is the strategy to make them work together and produce results that meet goals,” Morgan says. “Social Media Marketing for Your Business” will help readers think of the big picture when it comes to their social media strategies and overall marketing strategies.

Morgan encourages companies to begin social media marketing with a a strong foundation that consists of their website, brand and content. “Once that foundation is established, you can build upon it by sending traffic to it. My new book, “Social Media Marketing for Your Business” shows you how to create a winning marketing plan by carefully setting goals, creating strategy and targeting audiences.” With a focus on social media, the book “takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component,” according to Denim Marketing’s blog.

Morgan’s company, Denim Marketing, highlights a list of topics covered in the book:

• Creating a cohesive content plan with strategy and goals
• Setting goals and measure their success
• Increasing website traffic
• Managing online reputation
• Maximizing engagement and interaction on Facebook, Twitter, YouTube and more

“If the foundation consisting of the company’s website, brand and content is missing important pieces or working independently of each other, then the company will have huge holes in its marketing strategy and could be missing out on effectiveness, not to mention its target market. The importance of having strong marketing tools in every area of the strategy is a central theme to Carol’s book,” Denim says.

Grab a copy of “Social Media Marketing for Your Business” during the International Builders’ Show in Orlando, January 9-11 at the Builder Books booth. The book will also be available online from www.BuilderBooks.com, Amazon and Barnes & Noble.

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