photo of a couple enjoying live music at sheila fest

Peace, Love and Music to Fill the Air During Sixth Annual Sheila Fest in Jackson County

Sheila Fest Outdoor ConcertInspired by the woman for which it’s named and her incredible love of music, Sheila Fest returns to Traditions of Braselton. On Saturday, October 22, the all-day outdoor music festival is Jackson County’s answer to Woodstock 1969, with a lineup of talented local musicians taking the stage as peace, love and music fill the air in the sprawling 1140-acre master-planned community. Gates open at noon with the first band leading off the Fest at 1 p.m. The last band is expected to take their final bows at 11 p.m. Tickets are just $25/person for advance purchase online at and $30/person at the “door” for attendees who are 16 and older. Music lovers 15 and under will be admitted for free. A portion of the proceeds from the sale of tickets will benefit local nonprofit, iServe Ministries.

A living tribute to Traditions of Braselton resident – Sheila Anderson, Sheila Fest was first launched in 2017 to buoy its namesake’s spirits after Anderson had been given a second chance at life following a massive heart attack. Initially restricted to Traditions of Braselton residents only, the event has grown over the years to include an open invite to the public. What began as a “live act” of neighbors helping a fellow neighbor stays true to its initial aim but expands that vision from one person to an estimated 750 families through the event’s goal of raising funds and awareness for iServe Ministries. The mission of the nonprofit is to end generational poverty in the communities it serves by meeting practical needs and teaching life skills.

“This is a particularly special year for Sheila Fest’s relationship with iServe Ministries as this incredible local nonprofit seeks to enhance its impact throughout the North Georgia community,” said Bryan Allen, General Manager for Traditions of Braselton. “For years, they’ve been known for their Bags of Love program that sends meals home each week with schoolchildren of families in need and their mobile food pantry events that supply more than 30,000 pounds of food twice a month to food insecure families in our area.


In the months to come, they hope to raise the curtain on their Village of Hope – a transitional housing program that includes a tiny home village and community center where homeless families can be mentored, take classes, learn how to manage their money and other valuable life skills. It’s an incredibly noble effort – one that we are proud to have a hand in supporting. Last year, we raised $52,000 and we’re hoping to really grow that number this year. To raise as many funds as possible for iServe Ministries, there will also be a Charity Golf Tournament at neighboring Traditions Golf and Country Club on Friday, September 30 and a Charity Dinner at Traditions’ Owners Clubhouse on Friday, October 21.”

Sheila Fest 2022 will feature the music of the following bands throughout the day on October 22:

  • Pandora’s Box – Aerosmith Tribute
  • Departure – A Tribute to Journey
  • After School Special
  • Alli McGaughey w/ Washboard Road
  • The Chris Hamrick Band
  • Drop Tailgate
  • Redneck Blonde
  • Gypsy Belle

In addition to live music, Sheila Fest will include an ultimate kids’ area, tailgate game truck, food vendors and local business vendors. Attendees are encouraged to come early and bring their canopies, chairs and coolers for a full day of fun against a scenic backdrop of the rolling foothills of the North Georgia Mountains. Located at 1665 Traditions Way in Jefferson, parking for the event will include assigned parking spaces at Traditions’ Owners Clubhouse and surrounding grassy areas. Once full, additional parking will be available at designated areas – guests are asked to follow the signs. A complimentary shuttle will bring attendees back and forth to the venue. The shuttle will run from 10AM until the end of the event.

Sheila Fest Supports Local Vendors and BusinessesSponsorships and vendors are currently being sought for the Music Festival. Many sponsorships include entry tickets and event t-shirts, as well as perks like stage promotion, signage, a vendor booth and more. Vendors will also receive two entry tickets to the festival. To sign on as a sponsor or vendor, please contact or call event organizer Sheila Anderson at 678-283-8594. While seating is limited, tickets to the Charity Dinner are also available for purchase through the Sheila Fest website for just $35/person and include full-service dinner and drinks plus silent and live auctions. Companies that wish to donate items or services for auction are asked to contact Jason Lee at 770-870-4775 or Participation in the Charity Golf Tournament is $125/player or $250/team, which can also be purchased through the event website at Anyone interested in sponsoring the tournament is asked to contact Jim Strong at 404-775-0601 or

To learn more about Sheila Fest 2022 and purchase tickets online, please visit For those unable to attend Sheila Fest, donations can be made directly to iServe Ministries online at

About Traditions of Braselton:  Tucked away in the foothills of the Blue Ridge Mountains – just one hour north of the busy city streets of Downtown Atlanta, Traditions of Braselton serves as a suburban oasis that boasts scenic beauty and a desirable resort-inspired lifestyle. Set at the edge of an 18-hole golf course, world-class amenities include an expansive owners’ clubhouse, junior Olympic-sized pool with waterslide and splash zone, six lighted tennis courts with spectator pavilion, pickle ball court. playground and festival lawn. Traditions of Braselton has assembled some of the South’s finest builders to offer a wide array of homes to fit a variety of styles, taste levels and budgets. This sprawling 1140-acre master-planned community presents homebuyers with everything from an expertly crafted spec home to an imaginatively designed custom home – with a mission to provide everyday luxury in a country club setting. Learn more at

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