photo of a couple enjoying live music at sheila fest

This year marks the fifth annual Traditions of Braselton charity event, Sheila Fest. In 2017, the community of Braselton came together to raise support for resident Sheila Anderson after she suffered a massive heart attack. Quickly, the event grew into an esteemed occasion that supports the local charity iServe Ministries and provides live entertainment for locals and visitors to enjoy.

Sheila Fest is an all-day music festival featuring local bands to bring the entire community together and serve those suffering from generational poverty in the Northeast region of Georgia. Initially a resident-exclusive event, the festival is now available to the public to raise awareness and funds for iServe Ministries.

Last year, Sheila Fest raised $28,000 to support iServe Ministries. This year, Anderson and the planning committee have the exciting goal of doubling last year’s efforts!

“As soon as [Anderson] learned that the estimated cost to build each cottage in the Village of Hope is $50,000, she wanted to make that this year’s fundraising goal,” Bryan Allen, General manager for Traditions of Braselton, said. “Now that it’s our fifth anniversary and the word is out about this fantastic outdoor music festival in the foothills of the North Georgia Mountains, I’d love to see as many people as possible…to enjoy a great time for a great cause. Together, we can nail that goal for our neighbors in need.”

On Saturday, October 16, 2021, residents and visitors will gather on the event lawn at Traditions of Braselton to enjoy an entire day of live music. Other exciting attractions include local vendors, a kids’ zone, a petting zoo, food trucks and more! Kids 15 and under receive free admission. Tickets for all other visitors are $15 per person, available for pre-order at Ticket price increases to $30 when purchased upon arrival.

The 2021 Sheila Fest Lineup:

  • Departure – A Tribute to Journey
  • Drop Tailgate
  • Redneck Blonde
  • Dixie Duncan with Charlie Grace
  • Gypsy Belle
  • The Manly Hero
  • And more!

The event is actively seeking vendors and sponsorships to support Sheila Fest and iServe Ministries. Many sponsorships include event shirts, entry tickets, a vendor booth, stage promotion, signage and more. Participating vendors will receive two entry tickets to the festival. To receive more information or sign on as a vendor or sponsor, contact Sheila Anderson at 678-283-8594 or

The mission of iServe Ministries is to end generational poverty by teaching valuable life skills and meeting everyday needs. The Mobile Food Pantry annually serves thousands of people by distributing grocery carts filled with food to families in need.

Bags of Love is a service that arranges and distributes backpacks filled with 24 meals to families. Each week, the organization delivers 250 Bags of Love to local schools, and three times a month, the Mobile Food Pantry delivers food in Jackson, Banks, Barrow, Clarke and the surrounding counties. This year, the organization is expanding to include the Village of Hope, a transitional housing community for the working homeless and insecure families in Northeast Georgia.

In addition to the music festival, the Golf Tournament and Charity Dinner are other fantastic ways to support iServe Ministries. The Sheila Fest Golf Tournament takes place on October 1, hosted by the Traditions Golf and Country Club. Participation is $125 per golfer or $250 per team and is open to nonmembers. At 9 a.m., the event will begin with a shotgun start. For more details and to sign up, contact Jim Strong at 404-775-0601 or email

The Sheila Fest Charity Dinner, hosted by Traditions of Braselton, will feature a live silent auction and a full-service dinner priced at $25 per plate. The event is on October 15 at 6 p.m. To donate items for the live or silent auction, contact Jason Lee at 770-870-4775 or email Any unable to attend are strongly encouraged to donate directly to iServe Ministries at

A selection of the South’s top builders came together to provide an array of homes for all levels of taste, budgets and styles in the master-planned suburban oasis Traditions of Braselton. Pricing for this community begins in the high $300,000s and features expertly crafted homes and custom-designed residences.

Nestled in the foothills of the gorgeous Blue Ridge Mountains, Traditions of Braselton is on the edge of an 18-hole golf course and sits on a sprawling 1,140 acres. Community amenities include an expansive clubhouse, junior Olympic-sized pool with a waterslide and splash zone, pickleball court, festival lawn, playground and six lighted tennis courts. Call 706-684-0450 to learn more or visit the Community Discovery Center, open daily.

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