obie awards

Luxury high-rise condo recognized at 2020 OBIE Awards in multiple categories

Seven88 West Midtown was recognized at the 40th annual OBIE Awards with three Gold and three Silver OBIEs for its unique condo design, sales center and tools, community service efforts and effective marketing tactics. The OBIE Awards, presented by the Atlanta Sales and Marketing Council (SMC) on behalf of the Greater Atlanta Home Builders Association (HBA), recognize outstanding achievements within the homebuilding industry and serve as the premier awards given in the Atlanta new home construction industry.

“Seven88 West Midtown is proud to be recognized for our outstanding condo homes and sales center,” McKinley Homes Marketing Director Kimberly Slaughter said. “We are so honored to be awarded for everything from our marketing efforts and sales tools to our building design and community service efforts.”

Gold OBIE Awards include:

Best Condominium Complex Sales Center

Located just steps from the building’s construction site, the Sales Gallery offers a designated location for potential buyers to get an up-close glimpse at what life will be like at Seven88 West Midtown. The Sales Gallery reflects many of the design and décor elements found within the Seven88 West Midtown common areas and homes, all curated by Crosby Design Group. The Sales Gallery is the place to see the interior finishes and features that will be used in the homes, meet sales representatives to learn more about the available floor plans, and place a future home under contract.

Best Brochure – Community

The community brochure for Seven88 West Midtown is a vital marketing piece that contributed to the quick traffic and sales success seen at this high-rise condo building. With all sales to date occurring while the building is under construction, each piece of the marketing package, including the brochure, was crucial in helping to sell the homes. Coupled with the Sales Gallery, 3D virtual building model and website, the brochure helps to show potential buyers while life will be like at Seven88 West Midtown.

Best Online Banner or Box Ad

Seven88 West Midtown’s animated display ads were displayed throughout the Google ad network. Designed with the distinctive Seven88 West Midtown logo, along with the blue ribbon imagery seen throughout the condo building’s marketing material, they were meant to appeal to the intown Atlanta buyer searching for a luxury, walkable lifestyle. Renderings of the building with the Atlanta skyline in the distance are also included in the ads, as well as the Live Boldly tagline.

Silver OBIE Awards include:

Single-Family Attached – All Builders $600,000-$699,999

The B-6 Unit at Seven88 West Midtown is a two-bedroom, two-bathroom luxury condominium with panoramic views of the city of Atlanta. Offering a total of 1,247 square feet, the B-6 residence is an elegantly appointed plan that creates an atmosphere of personal sanctuary. Like every home at Seven88 West Midtown, this unit features designer finishes and deluxe features, hardwood floors, and expansive floor-to-ceiling windows that heighten the modern intown lifestyle with incredible skyline views. The design options for this home were all intuitively appointed by Crosby Design Group, creating a cohesive, luxurious and high-style backdrop for daily life. With so much attention to detail and included features, this home is truly a fit for the life and style desired by a West Midtown homebuyer.

Best Interactive Tool – Builder/Developer

Seven88 West Midtown installed a 360 model, a physical 3D model of the under construction condo building. The model affords buyers the ability to visualize what the completed building will look like and how it will integrate into the surrounding community. A crucial tool as the actual building was under construction for the first two years of selling, the model allowed buyers to imagine what it would be like to walk through their new home. When individual units are discussed, those specific condos in the building light up, showing buyers exactly where they are located. At the same time, a virtual walk-through of the units, as well as what views that specific unit has, are shown on an expansive video board behind the building model. This gives potential buyers a full 3D, virtual, immersive experience in the Sales Gallery, ensuring they understand exactly what their future home will look like. The unique 3D building model coupled with the large screen video technology lets buyers truly see life through a wide angle lens.

Best Community Service

In an effort to embrace social responsibility and give back to the local community, Seven88 West Midtown developer McKinley Homes donated 10,500 medical masks to two Atlanta hospitals in need at the outbreak of the COVID-19 crisis in March. Northside Hospital Gwinnett received 5,000 surgical masks and Emory University Hospital received 5,000 surgical and 500 N95 masks to assist their frontline medical professionals against the spread of COVID-19.

McKinley Homes saw this as a great opportunity to step away from homebuilding and instead focus on meeting the needs of the hospitals to show their appreciation for those frontline workers risking their lives to help others. To promote the donation and showcase that they take corporate social responsibility seriously, the developer pitched news releases and media advisories to relevant local new sources. The story was picked up and received great coverage from 6 TV news stations including Fox 5 Atlanta and 11 Alive, as well as 11 news sources such as Gwinnett Daily Post, Gwinnett Forum, Metro Atlanta CEO, News Break and Atlanta Communities.

The 22-story glass and concrete residential high-rise building features bold, contemporary architecture with 279 residences and penthouses offering sweeping skyline views with floor-to-ceiling windows. Residences offer the choice of 20 well-designed floor plans with studio, one-, two- and three-bedroom options, as well as penthouses. Priced from the mid-$300,000s to $1 million+, homes are airy and filled with natural light while offering far-reaching, dramatic city views thanks to a superb location and uninterrupted glass curtain wall.

Controlled access parking, bike storage, package lockers and a concierge mean that residents can focus on living life and leave the details to the team at Seven88. In addition, Seven88 West Midtown will feature 9,000-square-feet of ground-level, curated retail, restaurant and entertainment space.

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