Oscar Reto with New American Funding on Radio

Branch Manager with New American Funding Oscar Reto joins the Atlanta Real Estate Forum Radio podcast to discuss the lender’s programs for self-employed borrowers, his experience in accounting and the current state of the housing market. Reto joins hosts Carol Morgan and Todd Schnick for the All About Real Estate segment.

Originally from Peru, Reto has called Charlotte, North Carolina home for the past 21 years and will soon celebrate his fifth anniversary as a lender with New American Funding. A military background has taught him valuable life lessons that are essential within the mortgage industry including adaptability, consistency and trust.

His successes in the industry include being named one of the top five Latino lenders by the National Association of Hispanic Real Estate Professionals® (NAHREP) and ranking at No. 13 in the Southeast. Reto credits the team around him and the willingness of New American Funding to partner with borrowers for his success.

 “We are helping people achieve their dream,” Reto said. “It sounds simple but it’s very meaningful for us.”

Reto’s degree in accounting and specialty in self-employment lending allows him to service and assist self-employed borrowers who traditionally face challenges from most lenders. The added combination of his experience with tax returns and New American Funding’s programs allows him to help clients achieve their dreams of homeownership.

Homebuying is an exciting but intimidating process. Reto believes that explaining the course of action to first-time buyers reduces stress and makes all the difference, turning the memory of purchasing a home into a fond and exciting one. His 20 years in the industry means Reto receives many calls from past first-time buyers sharing their positive experiences.

In the last couple of years, low-interest rates have spoiled buyers, and as rates begin to reflect normal numbers, now is the perfect time to purchase a home, according to Reto. The housing market will not have the same conditions as it did during the global pandemic and waiting might delay homeownership goals.

From Senior Vice President Kelly Allison to assistants and processors, every person at New American Funding is there to solve any potential obstacles when applying for a loan and purchasing a home

“We have everyone’s hands full, from top to bottom,” Reto said. “The attitude is, let’s get this [done] and solve it together.”

The lender’s many resources, platforms, programs and staff add up to incredible success for borrowers. Reto shared that what drove him to work for New American Funding was the company’s personalization. When discussing the lender’s services with other Realtors, they are regularly astonished by the programs and services offered to clients.

For more information about Oscar Reto, contact him at 704-839-1978, any day at any time! Visit the New American Funding website for more information on lending services and programs or to contact a loan officer.

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Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. Click here to view the terms and conditions of products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (November/2021)


New American Funding is a family-owned mortgage lender with a servicing portfolio of over 123,000 loans for $30.4 billion, 198 branches, and about 3,100 employees. The company offers several niche loan products and has made Inc. 5000’s list of Fastest-Growing Companies in America six times. It has a state-of-the-art career training facility and develops innovative technology, including the GoGo LO mobile application. For more information, visit www.branch.newamericanfunding.com/Atlanta.

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The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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