millennial

Trend Alert: Millennial Home Buyers Choosing Dog-Friendly Homes

CNBC recently reported that "millennial-age Americans are prioritizing their furry best friends over nuptials or babies when it comes to house hunting." According a recent SunTrust Mortgage survey, 33 percent of millennials who bought their first homes said that the need for dog-friendly features including yard space, a dog-friendly community or more interior space influenced their choosing to buy instead of[...]

Marketing to Millennials

When it comes to building a marketing plan, it helps to understand generational differences that may shape messages that land like a bull’s eye within their intended targets.  In today’s Marketing Minute segment of Atlanta Real Estate Forum Radio, co-hosts Carol Morgan and Todd Schnick talk to a real, live Millennial Mandy Holm, about the challenges brands face when trying[...]

Millennials Flock to Atlanta Causing No. 15 Ranking in Rental Real Estate Nationwide

As Atlanta continues to experience a surge in millennial and executive population growth, the city has turned into the meeting spot for the South’s best and brightest individuals. The urban core of metro Atlanta is dominated by rental housing, and this market has maximized in growth, resulting in Atlanta taking the title for the third best market for rental real[...]

Study of Boomerang Millennials Forecasts Housing Market Trends

A recent study by the National Association of Home Builders (NAHB) has revealed that more than half of Millennials are "boomerang Millennials," meaning they initially move out of their parents’ home only to move back in. Because Millennials are a key demographic for the housing market, this study could have important implications for housing trends in the coming year. The NAHB[...]

Millennials Seek Smaller Houses with Home Technology

Millennials are increasingly flooding the home buying market, leaving many builders and Realtors unsure of how to target this new group of consumers. At a recent International Builders’ Show (IBS) press conference on Millennials’ home trends and preferences, panelists revealed that Millennials are largely focused on finding smaller homes that are equipped with innovative technology. According to NAHB Assistant Vice President[...]

Millennial Couple Sets Sites on New Sandy Springs Home by Water’s Edge Group

The Atlanta area is a great place to build or purchase a new home and millennials (also known as Generation Y) are the top-growing section of home buyers according to a report by The National Association of Realtors. Millennials, or those born between 1977 and 1995, represent 25 percent of the U.S. population and more than $200 billion in annual buying[...]

DeKalb County Makes List of Most Affordable Markets for Millennials

Two Georgia counties have made RealtyTrac’s recent rankings of the Most Affordable Housing Markets for Millennials. Richmond County, which is located in the Augusta-Richmond County metro area, took the top spot on the list, while DeKalb County claimed the No. 3 spot. Many industry experts say that the millennial generation is the key to the current housing market recovery, with their[...]

Will Millennials Be the New Atlanta Suburbanites?

Article after article over the past few years has expounded on the idea that the current group of 18 to 34-year-olds, also known as millennials, will be a generation of city dwelling renters. However, new research and a few leading edge trends noted by several publications including the venerable, New York Times are beginning to say that this may not[...]