Trend Alert: Millennial Home Buyers Choosing Dog-Friendly Homes

CNBC recently reported that "millennial-age Americans are prioritizing their furry best friends over nuptials or babies when it comes to house hunting." According a recent SunTrust Mortgage survey, 33 percent of millennials who bought their first homes said that the need for dog-friendly features including yard space, a dog-friendly community or more interior space influenced their choosing to buy instead of[...]

Greater Atlanta HBA Regional Meeting to Address Millennial Preferences

Join the Greater Atlanta Home Builders Association (HBA) for an afternoon of “Winning the Hearts and Wallets of Millennial Homebuyers” at its June regional meeting. On Wednesday, June 28 from 11:30 a.m. to 1:30 p.m., home building professionals can enjoy networking, delicious food and a presentation on millennial home buying preferences from Eugene James, Senior Regional Director of Metrostudy. The millennial generation[...]

Marketing to Millennials

When it comes to building a marketing plan, it helps to understand generational differences that may shape messages that land like a bull’s eye within their intended targets.  In today’s Marketing Minute segment of Atlanta Real Estate Forum Radio, co-hosts Carol Morgan and Todd Schnick talk to a real, live Millennial, mRELEVANCE Account Manager Mandy Holm, about the challenges brands[...]

Millennials: First Comes Love, Then Comes MORTGAGE

Due to obscene rental spikes and unheard-of student loan debt, Millennials (those aged 18 to 34) are opting to invest in building equity rather than the ever-increasing cost of rent or record-high wedding costs. The Knot’s annual study on wedding costs claims that, not including the honeymoon, the average wedding costs more than $31,000. Many couples are opting to apply that[...]

Millennials Flock to Atlanta Causing No. 15 Ranking in Rental Real Estate Nationwide

As Atlanta continues to experience a surge in millennial and executive population growth, the city has turned into the meeting spot for the South’s best and brightest individuals. The urban core of metro Atlanta is dominated by rental housing, and this market has maximized in growth, resulting in Atlanta taking the title for the third best market for rental real[...]

Millennials Make a Comeback in the Housing Market

First-time home buyers are making a comeback to the real estate market with young adults purchasing their first homes. According to, Millennials were the majority of first-time home buyers in 2014 with 32 percent of all homes bought being purchased by adults 34 and younger with the average median age being 29 years old. What is different this year that[...]