Atlanta Real Estate Forum congratulates Rocklyn Homes for winning a Gold OBIE in the Best Website – Corporate – Builder/Developer category for a redesigned and compelling website. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.
Arguably the most important capital investment a growth-minded homebuilder can make is a compelling website. Rocklyn Homes revamped its online presence by redesigning their website to deliver the builder’s brand promise of giving visitors easy-to-access, easy-to-use information about homes they can afford, purchase with confidence, and love.
Coupled with a fresh and compelling promotional campaign (It’s on the House), that included print, digital, signage, paid SEO/SEM, blogs; the site immediately moved the dial and became a lead-generating machine. Its launch on March 1, 2018, sparked a selling spree that culminated in a total of 303 contracts through May 25, 2018. The week the site launched saw a record-setting 49 contracts; 17 from one community! The website, in conjunction with the promotional (It’s On The House) campaign directly contributed to unprecedented achievement for Rocklyn Homes, including a 126-percent increase in sales, and a 300-percent boost in online-generated form leads.
For more information, visit www.RocklynHomes.com or call 404-309-8889.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 38th anniversary in 2018. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/category/OBIEs. Make sure to like, share and comment on this story.