Atlanta Real Estate Forum congratulates Rocklyn Homes for winning a Gold OBIE in the Best Advertising Campaign – Developer – Budget under $10,000 category. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.
The best advertising campaigns tap into a familiar phrase or idea that resonates with a potential buyer. Based on an intimate knowledge of its target market, Rocklyn Homes created the multi-channel campaign, “It’s on the House. Yes, It’s All Included!” launched March 1, 2018. The intent of the six-week campaign was to build excitement and motivate sales in Rocklyn Homes’ townhome and single-family home communities among first-time buyers, young professionals and single parents ready to transition from renter to buyer. It surpassed all expectations, with 151 contracts written, or an average of 25 per week during the 6-week period. 49 contracts were written the first week the campaign was launched.
The campaign is in the spirit of earlier, award-winning campaigns that have solidified Rocklyn Homes’ reputation for exceptional new-home value. The message is simple but powerful: we’re making a good thing even better. Not only do the communities feature affordable pricing, (starting from the mid-$100s) but there’s icing on the cake—an irresistible bundle of discounts and extras!
It’s on the House offers buyers a bonus that includes washer and dryer; refrigerator; blinds; privacy fence; closings costs; design upgrades, with a combined value up to $10,000, plus a broker bonus of $1,000. In order to qualify for the incentives, buyers had to use Rocklyn Homes’ preferred lender and contracts had to be written by March 31, 2018 and closed by May 31, 2018.
Campaign elements included a flyer that depicts a server balancing a tray holding a list of elements included in the offer. Printed flyers were delivered to targeted broker offices and to prospects who toured the eight Rocklyn Homes communities. The message was blasted to agents and consumers via signage, email, social media and paid search campaigns.
As well, the promotion was the centerpiece of the redesigned Rocklyn Homes website, with high-visibility landing page placement and a convenient link with contact form on every page on the site.
For more information, visit www.rocklynhomes.com or call 404-309-8889.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 38th anniversary in 2018. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/category/OBIEs. Make sure to like, share and comment on this story.