As anyone in the world of new construction knows, the new year started off at a sprint and it has not slowed down since! 2021 has presented enormous opportunities for builders and their sales/marketing teams, but it is not without its challenges as we look forward to shifting markets and navigating COVID-19 (coronavirus) ramifications.

For the new construction marketing professionals of the Greater Atlanta Home Builders Association (HBA) Sales and Marketing Council (SMC), navigating that world is made less daunting. Bouncing ideas off professionals who understand the current climate, choosing a mentor with the council’s Board of Directors, networking with peers and exploring career opportunities, are just some of the many benefits members enjoy and added reasons to join Atlanta SMC.

Established in 1980 to enhance sales and marketing capabilities and reputation of those who represent the HBA, the Atlanta SMC is comprised of sales and marketing professionals in the homebuilding industry. Atlanta SMC is dedicated to developing a higher level of professionalism in the general membership through education and exchange of ideas, as well as promoting education, programs, membership, awards and charity.

The year’s first program, New Year, New Outlook, New Focus, was a hybrid virtual/in-person event with Carol Morgan, a repeat speaker at the International Builders’ Show, presenting. A fantastic kickoff to educational programs in 2020, the Council also presented its annual check in the amount of $11,000 to HomeAid Atlanta, the official beneficiary of the Greater Atlanta HBA. The money was raised at the close of 2020 at the annual SMC Silent Auction.

Whether it’s programs for the purpose of career development, networking or charity events, the board invites you to join and see the positive influence the Atlanta SMC can have in your personal and professional life. If you would like to join Atlanta SMC, download the membership application by clicking here.

Important upcoming dates to add to your calendar:

• April 22: Virtual Program Meeting – Elevate Your E-Lationships with Kimberly Mackey
• May 18: Mix and Mingle, location TBD
• September 23: Program Meeting with Homebuilding Panel Discussion and 2022 Board of Directors Elections

Visit www.AtlantaHomeBuilders.com/councils/sales-marketing/ to learn more about upcoming events as they are added to the calendar, as well as explore additional reasons to join Atlanta SMC.