The Atlanta Sales and Marketing Council congratulates Pulte Homes Group for winning a Gold OBIE in the Best E-Marketing – Best Banner or Box Ad category for its Del Webb communities in Georgia. The OBIE Awards are the premier awards in the new home construction industry.
The use of the editorial format to reach our active adult audience gave Del Web Georgia a huge boost in exposure. Never before has a new home community utilized this format on AJC.com to increase exposure and to build leads. This unique advertisement gave Del Webb Georgia the chance to tell their story in an easy-to-navigate format that was also very interactive and informative to the viewer. By beginning to advertise in early February, the advertisement was able to pull more traffic to the website and increase sales long before competitors would think to begin their marketing.
For more information, visit www.delwebb.com/atlanta or call 678-245-5226.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 34th anniversary in 2014. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.