Online Specialist OTY

Congratulations to Patricia Martin with Century Communities for taking home Online Specialist of the Year at the 42nd Annual OBIE Awards Event! A premier award in the Atlanta new home construction industry, the OBIE Awards are presented by the Atlanta Sales and Marketing Council (SMC) on behalf of the Greater Atlanta Home Builders Association (HBA).

Martin has personally managed nearly 10,000 online leads over the past year, with 94% of all scheduled appointments kept. Among all of her kept appointments scheduled, over 30% of those visits resulted in sales

Martin helped support the new Century Communities Buy Online feature, allowing buyers to purchase a new home 100% online. The Buy Online feature has been a popular resource for many buyers relocating to the Atlanta market.

Excelling at creating video emails to connect with online leads and to re-engage prior leads, some of Martin’s most successful video email campaigns for the past year included: updates regarding future communities, marketing events, and fun holiday videos, such as the one provided in the Video URL.

Martin also designed and implemented a training and development program for 16 other Online Sales Counselors around the nation. In the past year, this online sales team has managed more than 77,000 total leads and contributed to approximately 40% of the company’s net sales among all divisions.

Martin adds, “My favorite part about working at Century Communities is how much talent I’m surrounded with here. I am constantly motivated to elevate my quality of work because we all make each other better, and that standard is perpetually driven forward. Excellence is truly valued and rewarded here at all levels within the organization.

I also love sharing that moment of thrill when a family finds their perfect new home and knowing I’ve played a part in that!

There’s something exciting about visiting a community while we’re building there! That bouquet of freshly-turned earth and crisp new lumber makes me inhale deeply as if cookies are baking in the oven. The tapping sounds from hammers echoing out their rhythms while giving life to a new home also give me an energy that is difficult to describe, but the percussion rings out like a marching band and fills me with vivacity every time I hear it!”

For additional information on Patricia Martin and Century Communities, visit

The OBIE Awards began in 1980 and have grown to include more than 100 building, remodeling, marketing and personal achievement categories. To stay updated on this year’s OBIE Award winners, visit

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