The Atlanta Sales and Marketing Council congratulates Newland Communities for winning a Gold OBIE in the Best Advertising Campaign-Builder Budget Over $10,000 category for Sterling on the Lake in Hall County. The OBIE awards are the highest honor given to Atlanta new homes.

The goal of the advertising campaign was to create a presale interest for the new “The Springs” neighborhood and its homes prior to the official launch. The campaign generated awareness of the age targeted nature of the new neighborhood homes, while driving traffic to the information center and motivating and engaging Realtors. The Grand Opening campaign was also integrated with the annual Lake Harvest Balloon Festival. As a result of this campaign, we have seen an average of 20 guest visits per week, eight gross sales, the builder hired a second full-time agent and 90 percent of traffic is within the target 50+ market.

For more information visit www.SterlingontheLake.com or call 770-967-9777.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 32nd anniversary in 2012. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.